Partnership · Financial Services
Pine Labs partners with GCash for Business
By Startup Enthusiast ·

- Date
- Company
- Pine Labs
- What it does
- Merchant payment infrastructure provider
- Kind
- Partnership
- Sector
- Financial Services
What they do
GCash for Business will use Pine Labs technology for installment plans, loyalty rewards, and cashback
What happened
Pine Labs provides digital payment and fintech infrastructure to merchants globally
Why it matters
Pine Labs already works with SM Retail on gift card programmes in the Philippines
The details
- Pine Labs has entered into a partnership with GCash for Business.
- The collaboration aims to power merchant payment infrastructure for businesses.
- This move strengthens Pine Labs' position in the Southeast Asian market.
- The partnership leverages Pine Labs' existing local entity in the Philippines.
- It builds on previous work like gift card programmes for SM Retail.
- The deal integrates Pine Labs tools into GCash's business offerings.
- This expands access to advanced payment solutions for Filipino merchants.
The bigger picture
- Pine Labs already operates in multiple markets including India and UAE.
- The Philippines represents a key growth area for digital payments.
- Partnering with a major player like GCash accelerates market penetration.
- Existing bank and financial institution partnerships support this expansion.
- The deal highlights demand for robust merchant infrastructure in emerging markets.
About the business
- Pine Labs offers digital payments and merchant commerce solutions.
- Its stack supports installment plans, loyalty rewards, and cashback.
- The company enables card and QR payments via its technology.
- Products include In-store devices like Go Duo Hub Mini VoicePod.
- Online solutions feature Gateway, Links, Tokeniser, and Payouts capabilities.
- Cross-border and Prepaid/Gift Card services are part of its portfolio.
- Fintech infrastructure includes BBPS, AA, and Underwriting modules.
- Operations span India, Malaysia, Philippines, UAE, Singapore, Australia, US, and Africa.
- It serves merchants through direct partnerships and platform integrations.
Founders
- Amrish Rau, Founder
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