Funding · Professional & Local Services

Mekr raises 67 crore from Avaana Capital

What they do

Mekr designs and manufactures home appliances like kettles and trimmers for major retail brands

The company secured a Series A round led by Avaana Capital with participation from Titan Capital

Funds will support expansion to a larger facility targeting one lakh units monthly production capacity

Mekr Technologies has raised ₹67 crore ($7 million) in a Series A funding round.
The investment was led by Avaana Capital with participation from existing backer Titan Capital Winners Fund.
This follows a previous seed round of ₹5.8 crore raised in June 2022.
The startup operates as a full-stack Original Design Manufacturer (ODM) for consumer electronics.
It handles end-to-end processes including design, prototyping, tooling, certification, and mass manufacturing.
The funds will be used for R&D, product engineering, and manufacturing automation.
Mekr aims to expand its footprint with a new unit targeting 10 lakh units per month.

India's small home appliances market is valued at over ₹40,000 crore with steady growth.
The company serves major clients like Croma, Wipro, Amazon Basics, and Flipkart.
It competes with large players like Dixon Technologies and Amber Enterprises.
Mekr focuses on modular engineering using BLDC motor systems and precision mechanisms.

Mekr develops products across home & kitchen appliances and personal care categories.
Key products include kettles, egg boilers, electric choppers, and vacuum cleaners.
The company also manufactures car accessories like tyre inflators and trimmers.
It has developed over 100 SKUs for more than 40 brand partners.
Manufacturing takes place at a 50,000 sq ft facility in Kundli, Haryana.
The business model relies on proprietary tooling and in-house mold design.
Clients benefit from Mekr's full-service approach from concept to certified mass production.

Mekr plans to open a new 1 lakh sq ft manufacturing unit.
The company targets a total production capacity of 10 lakh units per month.
It will focus on export readiness and supplier localization using the new funds.

Product: Design, prototyping, tooling, and mass manufacturing of consumer appliances and electronics
Customers: Consumer appliance and electronics brands including Croma, Wipro, Amazon Basics, Flipkart
How it makes money: ODM platform managing end-to-end sourcing, components, assembly, and supply chains
What sets it apart: Modular engineering systems with in-house BLDC motors, heating systems, and mould design capabilities