Launch · Financial Services

PhonePe launches enterprise intelligence platform PulsePro

By Startup Enthusiast · 1 August 2026

What they do

PhonePe is a digital payments and financial services platform

It launched PulsePro, an enterprise intelligence platform using aggregated transaction trends

PulsePro builds on PhonePe Pulse, a free open-data platform launched in 2021

PhonePe launched PulsePro, an enterprise intelligence platform.
PulsePro uses aggregated transaction trends for hyperlocal, near-real-time market insights.
It supports expansion planning, distribution strategy, site selection, and category growth.
PulsePro covers 99% of India's postal codes and 200+ store categories.
The platform analyses aggregated and anonymised transaction activity.
It provides insights at district, postal-code, and more detailed geographical levels.
PulsePro is offered to enterprise customers under a custom-pricing model.

PulsePro builds on PhonePe Pulse, a free open-data platform launched in 2021.
The existing Pulse platform remains free and publicly accessible.
PhonePe has 700M+ registered users and 50M+ registered merchants on its payments network.
One in three Indians uses the PhonePe app.

PhonePe offers UPI payments, investments, insurance, recharges, DTH, lending, and travel.
It provides offline merchant solutions: offline payments and a partner program.
It offers online merchant solutions: payment gateway, payment aggregator, and payment links.
PhonePe also offers merchant lending and PhonePe Ads.
Consumer services include mutual funds, gold, silver, insurance, travel, and lending.
Internationally, PhonePe enables UPI payments in Singapore, UAE, Nepal, Sri Lanka, Bhutan, and Mauritius.
PulsePro analyses aggregated and anonymised transaction activity without user IDs or names.
PulsePro covers 200+ store categories and 100+ market signals.