Analysis · Professional & Local Services
Nua raises $50 million in Series C round led by Peak XV and Filter Capital
By Startup Enthusiast ·
- Date
- Company
- Peak XV
- What it does
- women's wellness products and services
- Kind
- Analysis
What they do
Nua sells period care, maternity care, and intimate care products through online and physical retail channels
What happened
The $50 million Series C round was led by Peak XV and Filter Capital, with participation from existing investors including Mirabilis Investment Trust and…
Why it matters
Nua plans to use the funds to strengthen its brand, expand its distribution network, and invest in research and development
The details
- Nua, a women's wellness startup, raised $50 million in a Series C funding round led by venture capital firms Peak XV and Filter Capital.
- The round included both a primary raise, where new money went directly into the company, and a secondary sale, where existing shareholders sold part of their stakes for cash.
- Existing investors Mirabilis Investment Trust and Footpath Ventures also participated in the round.
- Early investors Kae Capital and Lightbox VC, along with some angel investors, used the secondary sale to partially cash out of their holdings.
- Ravi Ramachandran, founder and chief executive of Nua, said the company had scaled its annualised revenue run rate from ₹100 crore to ₹500 crore within 24 months, while remaining profitable.
The bigger picture
- The funding will be used to strengthen Nua's brand, expand its distribution network, and invest in research and development.
- Nua has become the fastest-growing brand in its category and the second-largest player online, competing with larger established rivals.
- The company sells period care, maternity care, and intimate care products both online and through physical retail stores, a model commonly known as omni-channel.
About the business
- Nua sells period care, maternity care, and intimate care products both online and through physical retail stores, using an omni-channel model.
- The company has expanded into skincare and offers a period-tracking app and an anonymous chat service called SecretKeeper.
- Nua's period care products are marketed as reducing skin irritation.
- The company has scaled its annualised revenue run rate from ₹100 crore to ₹500 crore within 24 months, while remaining profitable.
- Nua has become the fastest-growing brand in its category and the second-largest player online, competing with larger established rivals.
What happens next
- Nua plans to use the funds to strengthen its brand, expand its distribution network, and invest in research and development.
The deal
- Type
- funding
Investors
- Peak XV (lead) — A global venture capital firm investing across seed to growth stages.
- Filter Capital (co-lead) — A venture capital firm focused on early-stage investments.
- Mirabilis Investment Trust (existing) — An existing investor in Nua.
- Footpath Ventures (existing) — An existing investor in Nua.
- Kae Capital (existing) — An existing investor in Nua.
- Lightbox VC (existing) — An existing investor in Nua.
Founders
- Ravi Ramachandran, Founder and CEO
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