Partnership
Nykaa takes over Kiehl's India operations
By Startup Enthusiast ·
- Date
- Company
- Nykaa
- What it does
- Nykaa, beauty retailer
- Kind
- Partnership
- Based in
- Mumbai
- Founded
- 2012
What they do
Nykaa signed an exclusive deal with L'Oréal Luxe India to run Kiehl's business in the country from end to end
What happened
It will manage existing and new Kiehl's stores, the brand's own website, digital channels and multi-brand retail supply
Why it matters
Kiehl's will join Nykaa's online and store network, and current operations continue without change during the transition
The details
- Nykaa becomes the exclusive distributor and operator of Kiehl's in India.
- It moves from retail partner to full brand manager.
- The agreement was disclosed in an investor-call filing in February 2026.
- Stores and customer touchpoints stay as they are.
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