StopDownOpen the app

Funding · Commerce & Consumer Brands

Nuvah secures ₹4 crore pre-seed funding for comfort footwear

By ·

Date
Company
Nuvah
What it does
Comfort-engineered heels for Indian women
Kind
Funding
Amount
₹4 crore
Stage
pre-seed
Founded
2025-10
Sector
Commerce & Consumer Brands

What they do

Nuvah builds technology-led footwear and comfort-engineered heels designed specifically for modern working women across India

What happened

The company raised ₹4 crore in a pre-seed angel funding round led by prominent individual investors including Amit Jain, Shantanu Deshpande, and Ishendra…

Why it matters

The fresh capital will support research and development, go-to-market experimentation, and the continued rollout of proprietary comfort technology

The details

  • Indian footwear startup Nuvah has successfully raised ₹4 crore in a pre-seed angel funding round.
  • Prominent angel investors participating in the round include Amit Jain, Shantanu Deshpande, and Ishendra Agarwal.
  • The startup will direct the newly secured capital toward research and development, advancing its proprietary comfort technology, and testing new go-to-market strategies.
  • At the core of its product offering is SteadyForm, a proprietary footbed technology engineered to respond dynamically to changing pressure across the foot.
  • Creating SteadyForm required building 24 separate footbed models and logging in excess of 900 hours of practical usage assessments outdoors.
  • The company is preparing to launch a new festive collection at the beginning of Navratri 2026 to expand its product portfolio.
  • Products are sold through its direct-to-consumer platform starting at approximately ₹4,000.

The bigger picture

  • India's per-capita footwear consumption stands at approximately 1.9 pairs compared to a global average of around three pairs.
  • Branded women's footwear in India is projected to grow at an estimated 15% compound annual growth rate over the decade.
  • Changing lifestyles among modern urban working women are creating increased demand for footwear that combines aesthetic design with extended wearability and functionality.

About the business

  • Nuvah operates as a technology-driven, direct-to-consumer footwear brand offering 100% vegan products.
  • The product lineup features various heel styles including sandals, pencil heels, kitten heels, wedges, and stilettos.
  • Prices for footwear items range generally between ₹3,999 and ₹4,499.
  • The brand targets modern working women in major urban centres across India.
  • Offerings include digital shopping features such as AI-based size recommendations and virtual try-ons.
  • Operational perks provided to customers include free delivery, secure payments, and a seven-day return policy.

What happens next

  • Continue investing in product development and go-to-market strategies.
  • Launch a new festive collection at the beginning of Navratri 2026.
  • Build a comprehensive lifestyle footwear brand focused on working women over the next three to five years.

The deal

Type
pre-seed

Investors

  • Amit Jain (angel) — Individual investor
  • Shantanu Deshpande (angel) — Individual investor
  • Ishendra Agarwal (angel) — Individual investor

Founders

  • Avni Jain, Founder and CEO

Other articles talking about it

Read it as a card in the app

Same day

All startup news on 24 September 2026 →