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Funding · Professional & Local Services

Nirmalaya raises ₹6 crore for eco-friendly incense

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Date
Company
Nirmalaya
What it does
Recycles temple flowers into ritual products
Kind
Funding
Amount
₹6 crore
Founded
Oct 2020
Sector
Professional & Local Services

What they do

Bharat Bansal and Rajeev previously worked in financial consulting before starting this venture

What happened

Rajeev manages the recycling process after observing models in Maharashtra

Why it matters

Surbhi is a chartered accountant who leads packaging design and product development

The details

  • Nirmalaya has raised close to ₹6 crore in total funding.
  • The company was founded in October 2020 by three co-founders.
  • They recycle temple flowers into eco-friendly incense and ritual products.
  • The business operates with a mid-premium luxury positioning strategy.
  • It processes 2-3 tons of temple flowers daily from Delhi and Vrindavan.
  • Surbhi leads packaging design while Rajeev manages the recycling process.
  • The team is now planning to expand its offline retail presence.

The bigger picture

  • The startup addresses sustainability by converting waste flowers into valuable products.
  • It targets the global diaspora despite facing import compliance challenges.
  • Corporate gifting partnerships contribute significantly to its revenue mix.

About the business

  • Nirmalaya converts discarded temple flowers into incense and ritual items.
  • It positions its products as mid-premium luxury goods.
  • The company processes 2-3 tons of flowers daily.
  • Sources are collected from temples in Delhi and Vrindavan.
  • Approximately 40% of revenue comes from corporate gifting.
  • Products feature triangular packaging designs for better differentiation.
  • The brand focuses on quality over synthetic fragrances.
  • It aims to serve the US and global diaspora market.
  • Physical stores will be opened next year for retail expansion.

What happens next

  • The company plans to open physical stores next year.
  • It aims to strengthen its offline retail presence further.
  • International expansion targeting the US diaspora is ongoing.

The deal

Type
funding

Founders

  • Bharat Bansal, Co-founder
  • Rajeev, Co-founder
  • Surbhi, Co-founder

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