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People · Commerce & Consumer Brands

Myntra names Pramod Adiddam as chief technology officer

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Myntra logo
Date
Company
Myntra
What it does
Fashion and lifestyle e-commerce platform
Kind
People
Based in
Bengaluru
Sector
Commerce & Consumer Brands

What they do

Myntra is an Indian online fashion and lifestyle retailer

What happened

Pramod Adiddam joins as CTO, reporting to CEO Nandita Sinha

Why it matters

He brings 20+ years of experience from Google and Instacart

The details

  • Myntra has appointed Pramod Adiddam as its new Chief Technology Officer.
  • Adiddam will report directly to CEO Nandita Sinha.
  • He will oversee technology strategy, platform innovation, engineering, and scalability.
  • Adiddam brings over 20 years of experience building large consumer-facing platforms.
  • He previously served as head of engineering at Google for more than 11 years.
  • Before that, he was VP and head of engineering at Instacart for five years.
  • His background includes architecting large-scale commerce systems and scaling marketplace engines.
  • The previous CTO/CPO, Raghu Krishnananda, stepped down in April 2025 after a five-year stint.

The bigger picture

  • The appointment fills a key leadership gap after the previous CTO's departure.
  • Myntra is expanding its quick commerce service, M-Now, to 10 cities, requiring strong tech leadership.
  • The company is also consolidating operations, which may benefit from new engineering direction.
  • Adiddam's experience at Google and Instacart aligns with scaling large platforms.

About the business

  • Myntra is an Indian e-commerce platform focused on fashion and lifestyle products.
  • It sells apparel, accessories, and beauty products through its website and app.
  • The company generates revenue from commissions, advertising, and logistics services.
  • Myntra operates quick commerce via M-Now, delivering select apparel within 30 minutes to 2 hours.
  • It uses 87+ dark stores (small warehouses for fast delivery) for quick commerce.
  • In FY25, Myntra's revenue from operations was ₹6,042.7 crore, up 18% year-on-year.
  • Net profit for FY25 was ₹548 crore, a sharp rise from ₹31 crore in FY24.
  • About 70% of new customers come from non-metro cities.

What happens next

  • Myntra plans to expand M-Now quick commerce to 10 cities, including Patna, Jaipur, Lucknow, and Ahmedabad.
  • The company is consolidating Gurugram satellite operations to Bengaluru, affecting about 50 catalogue team jobs.

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