People · Commerce & Consumer Brands
Myntra names Pramod Adiddam as chief technology officer
By Startup Enthusiast ·
- Date
- Company
- Myntra
- What it does
- Fashion and lifestyle e-commerce platform
- Kind
- People
- Based in
- Bengaluru
What they do
Myntra is an Indian online fashion and lifestyle retailer
What happened
Pramod Adiddam joins as CTO, reporting to CEO Nandita Sinha
Why it matters
He brings 20+ years of experience from Google and Instacart
The details
- Myntra has appointed Pramod Adiddam as its new Chief Technology Officer.
- Adiddam will report directly to CEO Nandita Sinha.
- He will oversee technology strategy, platform innovation, engineering, and scalability.
- Adiddam brings over 20 years of experience building large consumer-facing platforms.
- He previously served as head of engineering at Google for more than 11 years.
- Before that, he was VP and head of engineering at Instacart for five years.
- His background includes architecting large-scale commerce systems and scaling marketplace engines.
- The previous CTO/CPO, Raghu Krishnananda, stepped down in April 2025 after a five-year stint.
The bigger picture
- The appointment fills a key leadership gap after the previous CTO's departure.
- Myntra is expanding its quick commerce service, M-Now, to 10 cities, requiring strong tech leadership.
- The company is also consolidating operations, which may benefit from new engineering direction.
- Adiddam's experience at Google and Instacart aligns with scaling large platforms.
About the business
- Myntra is an Indian e-commerce platform focused on fashion and lifestyle products.
- It sells apparel, accessories, and beauty products through its website and app.
- The company generates revenue from commissions, advertising, and logistics services.
- Myntra operates quick commerce via M-Now, delivering select apparel within 30 minutes to 2 hours.
- It uses 87+ dark stores (small warehouses for fast delivery) for quick commerce.
- In FY25, Myntra's revenue from operations was ₹6,042.7 crore, up 18% year-on-year.
- Net profit for FY25 was ₹548 crore, a sharp rise from ₹31 crore in FY24.
- About 70% of new customers come from non-metro cities.
What happens next
- Myntra plans to expand M-Now quick commerce to 10 cities, including Patna, Jaipur, Lucknow, and Ahmedabad.
- The company is consolidating Gurugram satellite operations to Bengaluru, affecting about 50 catalogue team jobs.
Other articles talking about it
More on Myntra
- Myntra's marketing chief Sunder Balasubramanian exits29 September 2026 · People
- Myntra creates 26,000 seasonal jobs for festival24 September 2026 · News
- Myntra launches Italian brand Sisley in India18 September 2026 · Partnership
- Former Myntra CEO Nandita Sinha joins Instamart28 July 2026 · People
- Myntra is using AI to personalize shopping experiences and streamline operations22 July 2026 · Analysis
- Myntra cuts time-to-market 40% with generative AI21 July 2026 · News
- Myntra's chief marketing officer Sunder Balasubramanian to leave company17 July 2026 · People
- FEMA probe into Myntra closed after compounding5 June 2026 · Policy
Same day
- PadCare Labs raises $3 million for expansion7 February 2026 · Funding · $3 Mn
- CurlSek featured in Grand Masters of FinTech Capital list7 February 2026 · Award
- Gig workers strike hits Swiggy, Zomato, Ola, Uber7 February 2026 · News
- Creations founder Parul Battu featured in interview7 February 2026 · Analysis
- Pilgrim revenue jumps 24X to ₹400 crore7 February 2026 · Results
- PhysicsWallah raises stake in yoga startup7 February 2026 · Funding · ₹1.5 crore