Launch
Myntra introduces zero-commission model for D2C brands
By Startup Enthusiast ·
- Date
- Company
- Myntra
- What it does
- Flipkart-owned fashion retailer
- Kind
- Launch
- Based in
- Bengaluru
What they do
Myntra began charging no commission to new Indian direct-to-consumer brands that start selling on its marketplace
What happened
It forms part of the Myntra Rising Stars programme and covers home-grown fashion, beauty and lifestyle brands
Why it matters
The target is early-stage sellers who mostly sell on their own websites or social media and want to scale
The details
- New Indian D2C brands pay zero commission on Myntra.
- It sits under the Myntra Rising Stars programme.
- Aimed at early-stage fashion, beauty and lifestyle sellers.
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- Myntra's chief marketing officer Sunder Balasubramanian to leave company17 July 2026 · People
- FEMA probe into Myntra closed after compounding5 June 2026 · Policy
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