Analysis · Commerce & Consumer Brands

MOĒNA founder discusses lab-grown diamond jewellery journey

What they do

MOĒNA sells lab-grown diamond jewellery with everyday-wear solitaire designs, VVS diamonds, IGI certified

In an interview, founder Himanshu Gupta shared the brand's story, including achieving breakeven within four months

The brand plans to expand omnichannel presence, focusing on trust, accessibility, and customer experience

MOĒNA is a Bengaluru-based lab-grown diamond jewellery brand founded by Himanshu Gupta.
The brand sells everyday-wear solitaire designs using VVS diamonds that are IGI certified.
MOĒNA operates an omnichannel model with online discovery through Instagram, Google, videos, and reviews, plus retail stores.
It offers home trials, AI-led consultation tools, transparent pricing, and clear exchange and buyback policies.
The company achieved breakeven within four months of operations.
Himanshu Gupta shared these details in an interview with Indian Startup Times on 26 May 2026.

Lab-grown diamonds cost a fraction of mined diamonds but offer the same visual brilliance, avoiding mining-related environmental and ethical issues.
The Indian lab-grown diamond market is still early stage, while global markets are already embracing them.
Indian consumers are shifting: diamonds are now for everyday wear, women self-purchase for milestones, and couples choose engagement rings together.

MOĒNA sells lab-grown diamond jewellery, focusing on everyday-wear solitaire designs.
Its diamonds are VVS (very very slightly included) and IGI (International Gemological Institute) certified.
The brand operates omnichannel: customers discover products online via Instagram, Google, videos, and reviews, and can also visit retail stores.
MOĒNA offers home trials so customers can try jewellery at home before buying.
It provides AI-led consultation tools to help customers choose designs.
The company follows transparent pricing and has clear exchange and buyback policies.
MOĒNA achieved breakeven within four months of starting operations.