Acquisition · Financial Services
Mintoak buys Dubai loyalty firm ICC Loyalty
By Startup Enthusiast ·
- Date
- Company
- Mintoak
- What it does
- Merchant payments and engagement platform
- Kind
- Acquisition
- Founded
- 2017
- Sector
- Financial Services
What they do
Mintoak, a merchant payments platform for banks, acquired Dubai-based ICC Loyalty, a loyalty technology company
What happened
The acquisition was funded mainly from Mintoak's balance sheet with a small debt component, not from BlackSoil
Why it matters
The deal adds customer engagement capabilities and expands Mintoak's presence in the Middle East and Africa
The details
- Mintoak has acquired ICC Loyalty, a Dubai-headquartered loyalty technology company.
- The deal terms were not disclosed.
- The acquisition was funded mainly from Mintoak's cash reserves and a small debt component.
- BlackSoil provided Rs 80 crore in acquisition financing through its alternative credit platform.
- The acquisition is part of a Rs 200-crore pool Mintoak earmarked last year for adjacent acquisitions.
- ICC Loyalty helps banks build engagement and rewards programmes for credit card customers.
- The combined business will serve both the merchant (acquiring) and consumer (issuing) sides of banking.
The bigger picture
- Fintech firms are increasingly looking beyond payment processing to offer banks additional software for recurring revenue.
- Mintoak CEO Raman Khanduja said payments are the foundation of banking, and the next growth phase comes from engagement.
- The acquisition gives Mintoak access to 34 clients in the Middle East, where onboarding a new supplier takes 18-24 months.
- Combining acquiring and issuing stacks creates more stickiness for clients, said ICC Loyalty CEO Amit Narang.
About the business
- Mintoak provides a merchant payments and engagement operating system for banks.
- It offers white-label software for banks to accept payments and cross-sell loans and insurance to small businesses.
- The platform powers close to Rs 50,000 crore in monthly payment volume for banks like HDFC Bank, Axis Bank, and SBI Payments.
- It supports over 5 million merchants and 11 million customers, processing more than $93 billion in annual payment volume.
- Mintoak partners with over 50 banks across 20+ countries, including in India, the Middle East, and Africa.
- Its subsidiaries include ICC Loyalty and Digiledge, an NPCI-certified technology service provider.
- ICC Loyalty serves over 30 leading banks and 11 million customers across 10+ countries, managing credit-card reward points and campaigns.
- ICC Loyalty clients include Emirates Islamic, Dubai Islamic Bank, and RAKBANK.
What happens next
- The acquisition expands Mintoak's presence across the Middle East, Africa, Eastern Europe, and Asia.
- It adds customer engagement, loyalty, and rewards capabilities to Mintoak beyond merchant payments.
- The combined offering helps banks serve both acquiring and issuing businesses through a unified platform.
- The acquisition helps win customers in Africa, where both companies are expanding.
The deal
- Type
- acquisition
Investors
- BlackSoil (financier) — Alternative credit platform founded in 2016, provides credit to new-age businesses in India and Southeast Asia, AUM about $275 million.
Founders
- Raman Khanduja, CEO and Co-founder
- Sanjay Nazareth, Co-founder
- Amit Narang, CEO and Co-founder of ICC Loyalty
- Rohit Ramana, CFO and Co-founder
About Mintoak
- Product
- based fintech startup
- Customers
- Banks, financial institutions, and merchant acquirers that use software to serve SME merchants
- How it makes money
- Software and platform fees from banks and financial institutions using its merchant engagement tools
- What sets it apart
- Supports banks with merchant engagement, cross-sell, and loyalty tools
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