Funding · Commerce & Consumer Brands
Material Depot raises $10m Series A from Accel and Stellaris
By Startup Enthusiast ·
- Date
- Company
- Material Depot
- What it does
- Omnichannel home materials marketplace
- Kind
- Funding
- Amount
- $10M
- Stage
- Series A
- Based in
- Bengaluru
- Founded
- 2022
What they do
Material Depot sells tiles and flooring through online discovery and offline experience centres
What happened
The company raised $10 million in a Series A round co-led by Accel and Stellaris
Why it matters
This funding supports expansion to 30+ centres and new product categories like bathroom fittings
The details
- Material Depot has raised $10 million in a Series A funding round.
- The round was co-led by Accel and Stellaris Venture Partners.
- Participants included Whiteboard Capital, DeVC, Soma Capital, and MyAsiaVC.
- Angel investors such as Ramakant Sharma and Ankit Nagori also participated.
- Founders Manish Reddy and Sarthak Agrawal are leading the company's growth.
- The startup plans to scale its physical presence significantly with this capital.
- Previous funding totaled approximately $14.5 million including a seed round.
- The company aims to reach a customer base of over 50,000 users.
The bigger picture
- The Indian home interiors market is valued at $14 billion and remains fragmented.
- Consumer awareness has increased due to social media platforms like Instagram and Pinterest.
- Material Depot differentiates itself by focusing purely on materials rather than design-build services.
- The company operates an asset-light model with low minimum order quantities for suppliers.
- Break-even on capital expenditure per centre is expected within 12 to 18 months.
About the business
- Material Depot offers an omnichannel model combining online discovery with offline experience centres.
- It lists over 300,000 materials including tiles, laminates, wallpapers, and wooden flooring.
- Approximately 60% of its portfolio consists of private labels manufactured by Indian vendors.
- About 10% of products are imported from countries like China, South Korea, and Vietnam.
- The customer mix comprises 60-70% end consumers and 30-40% professionals like architects.
- Over 80% of customers discover products online before visiting physical experience centres.
- The company currently operates three experience centres located entirely in Bengaluru.
- Material Depot serves more than 15,000 customers with a multi-crore annualised run rate.
- It uses AI-driven curation and 3D visualization to enhance the user browsing experience.
What happens next
- Material Depot plans to expand to 30+ experience centres within 12-18 months.
- The next city for expansion is Hyderabad, targeted within three months.
- After Hyderabad, the company will target 3-4 major metros.
- Funds will strengthen the tech stack, supply chain, and AI capabilities.
- The company intends to introduce bathroom fittings to its product portfolio.
- Material Depot aims to grow its customer base to over 50,000 users.
The deal
- Type
- Series A
Investors
- Accel (co-lead) — Global venture capital firm known for investments in consumer internet and enterprise software.
- Stellaris Venture Partners (co-lead) — Indian venture capital firm focusing on early-stage technology startups.
- Whiteboard Capital (participant) — Venture capital firm investing in high-growth technology companies.
- DeVC (participant) — Venture capital firm focused on deep tech and sustainability ventures.
- Soma Capital (participant) — Investment firm supporting innovative businesses across various sectors.
- MyAsiaVC (participant) — Venture fund targeting high-potential startups in Asia.
Founders
- Manish Reddy, Co-founder
- Sarthak Agrawal, Co-founder
About Material Depot
- Product
- Curated marketplace for construction, interior design, and home decor materials like tiles, laminates, and more.
- Customers
- Interior designers, contractors, and homeowners looking for home interior materials.
- How it makes money
- Operates as a marketplace, earning commission on transactions.
- What sets it apart
- Curated selection and technology-driven supply chain and inventory management.
- Operations
- Operates experience centres for in-person viewing and online platform.
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