People · Commerce & Consumer Brands

MagicDecor promotes Sahoo to VP of sales

By Startup Enthusiast · 15 April 2026

What they do

MagicDecor makes customised wallpapers and spatial design solutions for homes and workspaces

Surendra Kumar Sahoo, a six-year veteran, was promoted to VP of Sales on 15 April 2026

He will lead the sales vertical, focusing on scaling revenue and expanding market reach

MagicDecor announced the promotion of Surendra Kumar Sahoo to VP of Sales on 15 April 2026.
Sahoo has spent over 6 years at MagicDecor, rising from sales executive to senior sales leader.
In his previous roles, he managed teams of over 100 sales professionals.
His new role involves overseeing the entire sales vertical.
He will focus on scaling revenue operations and expanding market reach.
He aims to build a data-driven sales organisation.
Co-founder and CEO Sidd Panda welcomed the promotion.

Sahoo's experience in D2C and B2B sales aligns with the company's growth plans.
The move comes as the brand expands into residential, commercial, and hospitality spaces.

MagicDecor is a design-led home décor brand specialising in customised wallpapers.
It offers personalised made-to-order wall solutions for homes and workspaces.
The company serves residential, commercial, and hospitality spaces.
It has in-house manufacturing and a nationwide installation network.
Its materials are VOC-free and GREENGUARD certified.
MagicDecor has transformed over 25,000 homes across 400+ cities in India.
It has a growing international presence.
The company raised ₹5.10 crore from Pidilite Ventures to scale technology and operations.

Pidilite Ventures (investor) — Invested ₹5.10 crore in MagicDecor to scale technology and operations.