Funding · Commerce & Consumer Brands

Magicdecor raises ₹5 crore for tech and AI

By Startup Enthusiast · 17 January 2026

What they do

Magicdecor sells customisable wallpaper and home décor products

It raised ₹5 crore in 2025 to strengthen technology and AI

The company has transformed over 25,000 homes in India and 500 globally

Magicdecor, a customisable wallpaper and home décor brand, raised ₹5 crore in 2025.
The company was co-founded in February 2020 by Sidd Panda and Samir.
Sidd Panda is a college dropout who earlier founded Print View, an academic print materials business.
The funds will be used to strengthen technology and AI, improve customer experience, and explore adjacent product categories.
Magicdecor operates a full-stack model covering design, order management, printing, and quality checks.
Only installation is outsourced.
The company has transformed over 25,000 homes in India and 500 globally.
Its repeat customer rate is 15-20%.

Rising rental homes and younger homeowners delaying traditional interiors are boosting demand for Magicdecor's products.
Customers seek low-cost, high-impact transformations without heavy interior costs.
The company uses AI-powered recommendations and visualisation tools to help customers preview designs.

Magicdecor sells customisable wallpaper and home décor products.
It follows a full-stack model: design, order management, printing, and quality checks are in-house.
Only installation is outsourced to third parties.
Customers are typically young professionals or couples in tech.
The company offers visualisation tools for previewing designs on walls and AI-powered home consultation.
It has transformed over 25,000 homes in India and 500 globally.
Its repeat customer rate is 15-20%.