News · Professional & Local Services

Machaxi builds sports ecosystem for mass participation

By Startup Enthusiast · 12 August 2026

What they do

Machaxi creates a platform for discovering, learning, and playing sports recreationally and competitively

The company operates 40+ centres in Bengaluru, Hyderabad, and Pune with structured curriculums and technology

It aims to scale coaching methods rather than just hiring more coaches, using AI as a tool

Pratish Raj founded Machaxi to make sports learning and playing as accessible as gyms.
Machaxi builds an ecosystem for recreational and competitive sport, covering discovery, learning, playing, and long-term participation.
The company standardises coaching with structured curriculums, coach-to-player ratios, assessments, batch structures, and customer feedback.
It uses technology across centres for enrolments, scheduling, memberships, court bookings, attendance, and centre management.
The biggest challenge is delivering consistent quality across multiple centres daily, given operational complexity.
Machaxi converts 'tribal knowledge' into repeatable systems like curriculums, SOPs, coach training, and monitoring metrics.
The company is exploring computer vision and AI for movement and technique analysis via video to provide deeper player insights.

India's sporting challenge is getting more people to participate regularly, not just winning medals.
Fragmentation exists in coaching quality, infrastructure, customer experience, and player development.

Machaxi operates 40+ sports centres, with Bengaluru as its largest market, and expansion into Hyderabad and Pune.
It offers structured curriculums, coach-to-player ratios, assessments, batch structures, and customer feedback across centres.
Technology supports discovery, enrolments, scheduling, memberships, court bookings, attendance, customer communication, and centre management.
The company provides coaches with structured training, technology, and a career path to reduce dependence on individual coaching styles.
Trust is built through every interaction and coaching session, not marketing; the coach is the key representative, especially with children.
Parents should understand what their child learns and why, not see sessions as just time spent.
Children from the ecosystem have competed at state, national, and international levels.

Exploring computer vision and AI for movement and technique analysis via video.
Goal is to provide deeper player insights, feedback, and improvement tracking to complement coaches.
AI is seen as a tool to make good coaches more powerful and enable personalised coaching affordably and scalably.

Product: and fitness tech startup
Customers: Parents, beginners, and aspiring badminton players who pay for coaching programs
How it makes money: Sells technology-enabled coaching programs and training services through its centres and partner academies
What sets it apart: AI-powered badminton coaching and a standardized training framework across cities