Funding · Enterprise Software & IT

Kraya raises $113,000 in seed funding

By Startup Enthusiast · 31 August 2026

What they do

Kraya automates procurement, audit intelligence, and connects verified vendors

It raised more than $113,000 in seed funding from family offices, including Haldiram's group

The company plans to use the funds for product development and expanding its vendor network

Kraya was founded by CA Pratik Loya and Dr. Swar Gattani.
The company provides procurement automation, audit intelligence, and a verified vendor network.
It addresses problems like limited transparency, vendor selection by familiarity, manual errors, duplicate payments, PO-invoice mismatches, and revenue leakage.
The name Kraya is Sanskrit for 'to buy', chosen by Swar Gattani to reflect Indian identity.
Kraya validated the problem by conducting manual procurement audits before building the product.
The company built a network of more than 1,000 verified vendors.
Haldiram Group agreed to support and work with Kraya; implementation is ongoing.
Kraya raised more than $113,000 in seed funding from family offices, including early backing from Haldiram's group.

The funding will be used for product and tech development, enterprise testing, customer onboarding, product refinement, and vendor network building.
Kraya is raising a larger round to expand technology, customer base, and market presence.
The long-term vision is to cover the entire supply chain — goods, services, information, and money flow.

Kraya provides procurement automation, audit intelligence, and a verified vendor network.
It addresses problems like limited transparency, vendor selection by familiarity, manual errors, duplicate payments, PO-invoice mismatches, and revenue leakage.
The company built a network of more than 1,000 verified vendors.
Kraya initially funded through founders' personal savings.
The name Kraya is Sanskrit for 'to buy', chosen by Swar Gattani to reflect Indian identity.

Kraya is raising a larger round to expand technology, customer base, and market presence.
Funding directed to product/tech development, enterprise testing, customer onboarding, product refinement, and vendor network building.
Long-term vision: Kraya to cover entire supply chain — goods, services, information, money flow.

family offices (participated) — Family offices provided seed funding.
Haldiram's group (participated) — Haldiram Group agreed to support and work with Kraya; implementation ongoing.