
JungleBerry launches Wild SPF sunscreen campaign
By Abha Lohia ·
- JungleBerry is an Indian skincare brand that sells tinted mineral sunscreens for daily wear
- Its Wild SPF campaign asks people to check the UV Index before choosing SPF 30 or SPF 50
- The brand also urges hats, clothing and shade alongside sunscreen, instead of always picking the highest SPF
What happened
- JungleBerry launched the Wild SPF campaign.
- It features Tinted Mineral Sunscreen in SPF 30 and SPF 50.
- Buyers are told to check the UV Index first.
Why it matters
- UV exposure changes with place, time, altitude and cloud cover.
- Cloudy or cool days can still carry high UV.
- Comfortable products encourage people to apply enough.
The business
- JungleBerry sells mineral-based sunscreens.
- The range is tinted with no white cast.
Words to know
- UV Index
- a scale showing how strong the sun's harmful rays are
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