Launch · Mobility & Logistics

Ixigo launches AI-native travel assistant TARA

What they do

Ixigo is an online travel platform that helps users book flights, hotels, and trains

It launched TARA, an AI-native travel assistant built on an agentic AI layer

During a December 2025 airline disruption, AI handled over 90% of customer calls

Ixigo launched TARA, an AI-native travel assistant built on an agentic AI layer.
TARA can navigate the app, understand user intent, compare options, and complete actions on behalf of users.
Users can ask TARA for specific travel preferences like shorter layovers or higher baggage allowance.
TARA can proactively explain transit visa requirements, terminal transfers, and boarding info for international itineraries.
During a December 2025 airline disruption, ixigo used AI to handle over 90% of customer calls, processing over 150,000 calls end-to-end through AI.
Ixigo used AI-driven outbound calls to proactively inform travellers about cancellations, refunds, and alternate options.
TARA assisted users with refund workflows and rebooking support during the disruption.

Aloke Bajpai, cofounder and CEO, says ixigo is in the peace of mind business, not just an OTA.
Bajpai sees AI as a force multiplier allowing leaner teams to ship faster and scale without proportionately expanding headcount.
Ixigo built an AI-native architecture with four layers: LLMs and voice models, user intent data, supplier-side travel info, and a proprietary travel intelligence stack.
The long-term roadmap includes AI agents that autonomously check in users for flights, send boarding passes, and call hotels to reconfirm bookings.

Ixigo is an online travel platform that helps users book flights, hotels, and trains.
It uses multiple LLMs and infrastructure layers depending on cost, latency, accuracy, and use case.
The real IP is the orchestration layer marrying the four pillars of its AI architecture.
Ixigo selectively uses smaller internal models versus expensive LLMs to manage token costs.
The company has roughly 600 employees.
Ixigo runs at close to $2 billion annual ticket sales run rate.
Ixigo invested in and brought in AI-native talent from Europe-based startup SqaaS.

Long-term roadmap includes AI agents that autonomously check in users for flights, send boarding passes, call hotels to reconfirm bookings, and speak to airlines on behalf of customers.
Ixigo remains open to both acquisitions and strategic investments for AI talent.