Launch · Commerce & Consumer Brands
Instamart plans first festive sale with deep discounts
By Startup Enthusiast ·
- Date
- Company
- Instamart
- What it does
- Quick commerce arm of Swiggy
- Kind
- Launch
What they do
Instamart is the quick commerce arm of Swiggy, delivering groceries and non-grocery items in 10-15 minutes
What happened
It will run its first-ever festive season sale 'Quick India Movement' from September 19-28, offering 50-90% off on 50,000 non-grocery products
Why it matters
The company says its market share growth is self-driven, not due to rivals pulling back, and expects contribution margin breakeven between Q3 FY2026 and Q1…
The details
- Instamart, the quick commerce arm of Swiggy, announced its first-ever festive season sale called 'Quick India Movement' (QIM).
- The sale will run from September 19 to 28, 2025.
- It will offer discounts of 50-90% on 50,000 non-grocery products.
- Swiggy group CEO Sriharsha Majety said Instamart's market share growth is self-driven, not because rivals pulled back.
- Majety said capital will not be the reason Instamart wins; consumer understanding and assortment are key.
- Instamart's service and assortment are at an all-time high, according to Majety.
- The company expects contribution margin breakeven between Q3 FY2026 and Q1 FY2027.
- Swiggy will continue investing in quick commerce, and cash burn has peaked.
The bigger picture
- Festive season sales account for over half of annual GMV for e-commerce marketplaces like Amazon and Flipkart.
- Revised GST rates are expected to boost festive demand.
- The Indian quick commerce market is currently $7.5 billion, and Majety estimates it will reach $50-60 billion.
- Majety said the industry may support more than two serious players but not 5-7.
About the business
- Instamart is the quick commerce arm of Swiggy.
- It delivers groceries and non-grocery items in 10-15 minutes.
- Its assortment has grown from 10,000 SKUs last year to 35,000 SKUs now.
- The non-grocery share of Instamart's GOV grew from 7% last year to 18.5% now.
- Instamart added 41 dark stores in April-June 2025, compared to 316 in the previous quarter.
- Swiggy's loss in April-June 2025 was Rs 1,197 crore, doubled from a year earlier.
What happens next
- Instamart expects contribution margin breakeven between Q3 FY2026 and Q1 FY2027.
- Swiggy will continue investing in quick commerce; cash burn has peaked.
The deal
- Type
- launch
Founders
- Sriharsha Majety, Swiggy founder and group CEO
- Phani Kishan Addepalli, Swiggy co-founder
- Nandan Reddy, Swiggy co-founder