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Acquisition · Professional & Local Services

Inagiffy founder rejected ₹9 crore acquisition offer after due diligence

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Date
Company
Inagiffy
What it does
digital marketing platform
Kind
Acquisition
Amount
₹9 Cr
Based in
Mumbai
Sector
Professional & Local Services

What they do

Inagiffy is a digital marketing platform based in Mumbai, India

What happened

The founder, Arnav Jalan, rejected a three-year acquisition offer totaling ₹9 crore, which included ₹3.5 crore upfront and payments in the second and third…

Why it matters

Jalan decided against the deal due to concerns about growth targets, control, and long-term commitments, emphasizing that the final payout was only one part…

The details

  • Inagiffy, a Mumbai-based digital marketing platform, rejected a ₹9 crore acquisition offer after six months of due diligence.
  • The offer was structured in three stages: ₹3.5 crore upfront, ₹3 crore in the second year, and ₹2.5 crore in the third year.
  • Founder Arnav Jalan explained that the total payout was only a small part of the transaction and that other factors like control and growth targets were more important.
  • Jalan emphasized that founders should consider the lock-in period and growth expectations before accepting an acquisition offer.
  • He also advised founders to conduct background checks on potential buyers and understand their work culture before agreeing to a deal.

The bigger picture

  • The acquisition offer was from two of India's biggest agencies, but Jalan decided to reject it after examining the terms closely.
  • The deal required Inagiffy to meet around 20% year-on-year growth targets, which Jalan felt might not be more profitable than continuing independently.
  • Jalan highlighted that the final payout was only one part of the decision, with factors like control and company culture playing equally important roles.

About the business

  • Inagiffy is a digital marketing platform that provides services to businesses in India.
  • The company focuses on helping businesses grow through online marketing strategies.
  • It operates in Mumbai and serves clients across various industries.
  • The company's services include digital advertising, social media marketing, and content creation.
  • Inagiffy's business model is based on providing value to clients through measurable results and growth.

The deal

Type
acquisition

Founders

  • Arnav Jalan, founder

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