Funding · Commerce & Consumer Brands

House of Chikankari raises Rs 25 crore Series A

By Startup Enthusiast · 27 April 2026

What they do

House of Chikankari sells authentic hand-embroidered chikankari apparel for women

It raised Rs 25 crore in Series A funding led by Cap Alpha Ventures

The brand has an annual revenue run rate of Rs 50 crore and supports over 10,000 women artisans

House of Chikankari raised Rs 25 crore in Series A funding.
The round was led by Cap Alpha Ventures, formerly Client Associates Alternate Fund.
The brand is a women-led D2C ethnic wear company founded by a mother-daughter duo.
It sells authentic hand-embroidered chikankari apparel blending traditional Lucknowi designs with contemporary styles.
The company has an ARR of Rs 50 crore in FY26 with over 50% growth.
It has served over 2 lakh customers and ships to 20+ countries.
The brand appeared on Shark Tank India Season 2 in 2023.

India's D2C fashion segment is projected to cross $112 billion by 2030, growing at 25% CAGR.
House of Chikankari supports over 10,000 women artisans across India.
The company plans to expand offline with EBOs in tier 1 cities and experiment with quick commerce.

House of Chikankari is a women-led D2C ethnic wear brand based in Delhi.
It sells authentic hand-embroidered chikankari apparel blending traditional Lucknowi designs with contemporary styles.
Products include kurtas, kurta sets, sarees, kaftans, tops, shirts, and bottom wear.
About 80% of revenue comes from its own website, and 20% from marketplaces like Myntra, Amazon, and Nykaa.
The brand has over 1,000 SKUs live and launches 100 new designs per month across 10+ categories.
Average order value on its D2C platform is Rs 3,500.
It supports over 10,000 women artisans across India.
The company is at steady-state break-even.

The company will use the funds to expand its product portfolio and strengthen omnichannel presence with offline retail push.
It plans to improve working capital efficiency and invest in team expansion and marketing.
House of Chikankari will open exclusive brand outlets (EBOs) in tier 1 cities like Delhi, Mumbai, Bengaluru, Kolkata, and Hyderabad over the next 18-24 months.
It will go live with Myntra's M-Now quick commerce service as a first experiment.
The brand aims for 2-3x growth over the next 2-3 years.

Cap Alpha Ventures (lead) — Cap Alpha Ventures is an alternate investment fund, formerly known as Client Associates Alternate Fund (CAAF).

Product: Hand-embroidered chikankari apparel and related ethnic wear.
Customers: Consumers buying ethnic wear, primarily through online channels.
How it makes money: Direct-to-consumer apparel sales through its own site, app, and marketplaces.
What sets it apart: Combines traditional Lucknowi chikankari craftsmanship with contemporary designs and a large artisan network.
Operations: Works with more than 10,000 artisans and sells via website, app, and marketplaces.