Acquisition
Honasa Consumer buys Reginald Men for ₹195 crore
By Startup Enthusiast ·

- Date
- Company
- Honasa Consumer
- What it does
- Enters men's grooming
- Kind
- Acquisition
- Amount
- ₹195 Cr
- Based in
- Gurugram
What they do
Honasa agreed to take 95% of men's personal care brand Reginald Men and its parent BTM Ventures at an enterprise value of ₹195 crore
What happened
The remaining 5% will be bought after 12 months at a valuation already agreed between the parties
Why it matters
The deal takes the Mamaearth owner into men's grooming, alongside Derma Co, Aqualogica, BBlunt, Dr; sheth's and Staze
The details
- Honasa buys 95% of Reginald Men and BTM Ventures.
- Enterprise value is ₹195 crore.
- The last 5% follows after a year.
- It marks entry into men's personal care.
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