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Acquisition

Honasa Consumer buys Reginald Men for ₹195 crore

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Honasa Consumer logo
Date
Company
Honasa Consumer
What it does
Enters men's grooming
Kind
Acquisition
Amount
₹195 Cr
Based in
Gurugram

What they do

Honasa agreed to take 95% of men's personal care brand Reginald Men and its parent BTM Ventures at an enterprise value of ₹195 crore

What happened

The remaining 5% will be bought after 12 months at a valuation already agreed between the parties

Why it matters

The deal takes the Mamaearth owner into men's grooming, alongside Derma Co, Aqualogica, BBlunt, Dr; sheth's and Staze

The details

  • Honasa buys 95% of Reginald Men and BTM Ventures.
  • Enterprise value is ₹195 crore.
  • The last 5% follows after a year.
  • It marks entry into men's personal care.

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