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Funding · Healthcare & Life Sciences

Hlty Beings secures debt funding from Startup India

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Date
Company
Hlty Beings
What it does
Children's health education via play
Kind
Funding
Amount
undisclosed
Stage
early stages
Sector
Healthcare & Life Sciences

What they do

Hlty Beings creates books, videos and workshops to teach children healthy habits through play and storytelling

What happened

The company received undisclosed debt funding from Startup India, a government scheme, to support its early-stage growth

Why it matters

The firm avoids heavy marketing algorithms and relies on organic word-of-mouth and real-world engagement

The details

  • Hlty Beings has secured debt funding from Startup India.
  • The company operates in the early stages of its development.
  • Founder Suraj Prasad leads the mission to address India’s childhood obesity crisis.
  • The business focuses on positive health nudges for children at home.
  • Funding supports an organic growth strategy avoiding heavy marketing algorithms.
  • The company challenges the protein and supplement obsession for general populations.
  • Discoverability remains a key challenge for the young venture.

The bigger picture

  • Debt funding provides capital without diluting equity ownership.
  • Startup India support signals validation of the health education model.
  • Organic growth reduces customer acquisition costs significantly.

About the business

  • Products include books with characters like a kangaroo for food label reading.
  • Science experiment books help children learn through hands-on activities.
  • Videos and games reinforce healthy behavior concepts visually.
  • Workshops are conducted in schools and employee sessions.
  • The company organizes India’s first children’s health festival.
  • Toys serve as tangible tools for learning healthy habits.
  • The approach combines nutrition science with psychology and storytelling.
  • Simple movement and play are advocated over expensive products.
  • The brand avoids selling physical food products directly.

What happens next

  • Continue expanding school workshops across India.
  • Grow reach through word-of-mouth referrals.
  • Host more events at the children’s health festival.

The deal

Type
debt funding

Founders

  • Suraj Prasad, Founder

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