FundingConsumer Internet & Media
Sachin Tendulkar takes stake in Hitwicket maker
By Abha Lohia · Editor ·
HyderabadFounded 2015
- Metasports Interactive, a Hyderabad sports gaming studio, makes the cricket strategy game Hitwicket
- Cricketer Sachin Tendulkar has bought a stake in the company, with the amount not disclosed
- He will advise on gameplay realism and appear as a playable character as the game targets 100 million downloads
What happened
- Sachin Tendulkar invested in Metasports Interactive.
- The deal amount was not disclosed.
- He will help shape gameplay realism.
- He will be a playable character in the game.
- Target is 100 million downloads globally.
Why it matters
- A celebrity backer can boost the game's brand pull.
- Talks began as a collaboration and turned into an investment.
The business
- Hyderabad studio building competitive sports games.
- Flagship title is the cricket strategy game Hitwicket.
The founders
Who put in money
- Sachin Tendulkar Investor — Former India cricketer
What happens next
- Reach 100 million downloads.
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