Launch
Groww rolls out MF Prime advice feature
By Startup Enthusiast ·
- Date
- Company
- Groww
- What it does
- Groww MF Prime rollout
- Kind
- Launch
- Based in
- Bengaluru
What they do
Groww launched MF Prime, an opt-in service that guides investors in choosing, reviewing and rebalancing mutual fund portfolios
What happened
It said direct mutual fund plans stay free for do-it-yourself investors, with no change in pricing or experience
Why it matters
The company had piloted the feature with a small group of users since January
The details
- MF Prime is an opt-in advisory feature.
- Direct plans remain free for self-directed users.
- Piloting started in January.
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