Analysis · Commerce & Consumer Brands

Get-A-Way shares its journey and strategy

What they do

Get-A-Way makes healthy desserts like high-protein, no-added-sugar ice creams

The bootstrapped brand gained visibility after Shark Tank and partnered with Heritage Foods

It prioritises hiring entrepreneurial thinkers and saw repeat purchases during COVID-19

Get-A-Way is a healthy dessert company in India.
It started with high-protein, no-added-sugar ice creams in flavours like chocolate brownie fudge and Belgian Chocolate.
The brand expanded into a broader healthy dessert line while keeping its high-protein and no-added-sugar positioning.
It began bootstrapped and gained visibility after appearing on Shark Tank.
Heritage Foods Limited partnered with Get-A-Way to strengthen backend operations and scalability.
The company discontinued a creamsicle-style ice cream because it was too complex to make.
Co-founder Jash Shah led fundraising conversations and scaling efforts.

The company positions itself as mindful indulgence, not diet food.
COVID-19 validated repeat purchase behaviour and a long-term shift toward healthier eating.
The company prioritises hiring people with ownership and entrepreneurial thinking.

Get-A-Way makes healthy desserts in India.
Its initial products were high-protein, no-added-sugar ice creams.
Flavours include chocolate brownie fudge and Belgian Chocolate.
The brand later expanded to a broader healthy dessert line.
It positions itself as mindful indulgence, not diet food.
The company started bootstrapped and gained visibility after Shark Tank.
Heritage Foods Limited partnered with the brand to improve backend operations and scalability.