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Partnership · Healthcare & Life Sciences

Rohit Sharma becomes equity partner in Fittr

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Date
Company
Fittr
What it does
Online health and fitness platform
Kind
Partnership
Sector
Healthcare & Life Sciences

What they do

Fittr runs online health and fitness communities with over 700 coaches

What happened

Cricketer Rohit Sharma invested as an equity partner after being a brand ambassador since 2024

Why it matters

The company has raised nearly $17 million and posted ₹128 crore revenue in FY25

The details

  • Cricketer Rohit Sharma has invested in Fittr as an equity partner.
  • He transitioned from being a brand ambassador (since 2024) to an equity partner.
  • The investment amount has not been disclosed.
  • Fittr plans to expand its preventive health offering.
  • The company has helped over 4 lakh users via 700+ coaches.
  • Its global community has over 30 lakh users.
  • Fittr has raised nearly $17 million in total funding.

The bigger picture

  • India's health and fitness market is expected to grow from ₹16,200 crore to ₹37,700 crore by 2030.
  • Fittr's FY25 revenue was ₹128 crore with a profit before tax of ₹11 crore.
  • Online fitness coaching contributed ~₹122 crore of that revenue.

About the business

  • Fittr operates online health and fitness communities and platforms.
  • It connects users with over 700 coaches for personalised fitness guidance.
  • The company has helped over 4 lakh users achieve their fitness goals.
  • Its global community spans over 30 lakh users.
  • Fittr generates revenue primarily from online fitness coaching (₹122 crore in FY25).

What happens next

  • Fittr is working to expand its preventive health offering.

The deal

Type
equity partnership

Investors

  • Rainmatter (existing) — An investment firm focused on health and fitness.
  • Peak XV's Surge (existing) — A venture capital fund backing early-stage startups.
  • Elysian Park Ventures (existing) — A sports-focused investment firm.
  • Dream11 (existing) — Fantasy sports platform.
  • Suniel Shetty (existing) — Actor and investor.

Founders

  • Jitendra Chouksey, CEO
  • Bala Krishna Reddy, founder
  • Rohit Chattopadhyay, founder
  • Jyoti Dabas, founder

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