Partnership · Healthcare & Life Sciences
Rohit Sharma becomes equity partner in Fittr
By Startup Enthusiast ·
- Date
- Company
- Fittr
- What it does
- Online health and fitness platform
- Kind
- Partnership
What they do
Fittr runs online health and fitness communities with over 700 coaches
What happened
Cricketer Rohit Sharma invested as an equity partner after being a brand ambassador since 2024
Why it matters
The company has raised nearly $17 million and posted ₹128 crore revenue in FY25
The details
- Cricketer Rohit Sharma has invested in Fittr as an equity partner.
- He transitioned from being a brand ambassador (since 2024) to an equity partner.
- The investment amount has not been disclosed.
- Fittr plans to expand its preventive health offering.
- The company has helped over 4 lakh users via 700+ coaches.
- Its global community has over 30 lakh users.
- Fittr has raised nearly $17 million in total funding.
The bigger picture
- India's health and fitness market is expected to grow from ₹16,200 crore to ₹37,700 crore by 2030.
- Fittr's FY25 revenue was ₹128 crore with a profit before tax of ₹11 crore.
- Online fitness coaching contributed ~₹122 crore of that revenue.
About the business
- Fittr operates online health and fitness communities and platforms.
- It connects users with over 700 coaches for personalised fitness guidance.
- The company has helped over 4 lakh users achieve their fitness goals.
- Its global community spans over 30 lakh users.
- Fittr generates revenue primarily from online fitness coaching (₹122 crore in FY25).
What happens next
- Fittr is working to expand its preventive health offering.
The deal
- Type
- equity partnership
Investors
- Rainmatter (existing) — An investment firm focused on health and fitness.
- Peak XV's Surge (existing) — A venture capital fund backing early-stage startups.
- Elysian Park Ventures (existing) — A sports-focused investment firm.
- Dream11 (existing) — Fantasy sports platform.
- Suniel Shetty (existing) — Actor and investor.
Founders
- Jitendra Chouksey, CEO
- Bala Krishna Reddy, founder
- Rohit Chattopadhyay, founder
- Jyoti Dabas, founder
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