News · Commerce & Consumer Brands

Eze Perfumes shares its bootstrapped journey

By Startup Enthusiast · 31 August 2026

What they do

Eze Perfumes makes affordable luxury fragrances for Indian and global customers

The bootstrapped brand is supported by the founder's family fragrance business, Sawai Fragrances

It sells in 1,200–1,300 Indian stores and 7 countries, aiming to change perceptions of Indian perfumes

Eze Perfumes is a modern Indian perfumery brand that makes affordable luxury fragrances.
The brand was bootstrapped and is supported by the founder's family fragrance manufacturing business, Sawai Fragrances.
It sells through 1,200–1,300 retail stores in India and is present in 7 countries globally.
The product line includes 11 variants in its original collection and 5 city-inspired fragrances.
The brand name 'Eze' means 'king' in a South African language.
Its packaging uses a round bottle to symbolize inclusivity and create a distinctive visual identity.
The company focuses on digital marketing and experiential retail, such as home experiences and discovery boxes.
Founder Kanishka Jain, an ex-KPMG advisor, launched the brand after the COVID-19 pandemic as a turning point.

The brand aims to fill a gap in the market: luxury fragrances exist, but no premium accessible Indian brand was available.
Indian perfumes are often seen as not at par with international products, a perception Eze Perfumes wants to change.
The 'Made in India' positioning has received positive feedback in the US, helping the brand stand out.

Eze Perfumes is a modern Indian perfumery brand offering affordable luxury fragrances.
It sells through an omnichannel retail model, including 1,200–1,300 stores in India.
The brand is also present in 7 countries globally.
Its product range includes 11 variants in the original collection and 5 city-inspired fragrances.
The company differentiates on quality and customer satisfaction, with repeat purchase rate as a key metric.
It uses digital marketing and experiential retail strategies like home experiences and discovery boxes.
The brand is bootstrapped and supported by the family business, Sawai Fragrances.