Launch · Healthcare & Life Sciences

EVERQ launches 12-episode microdrama IP 'So Dermatic!'

By Startup Enthusiast · 24 September 2026

What they do

EVERQ is an AI-powered and dermatologist-led skin health platform operated by parent company Puresta

The brand launched a 12-episode microdrama IP titled 'So Dermatic!' to highlight everyday skincare habits

The mobile-first comedy series uses a fictional clinic setting to address common Indian skincare myths and behaviors

EVERQ, a personal skin health platform operated by Puresta Lifestyle Private Limited, has launched an original 12-episode microdrama intellectual property titled 'So Dermatic!'.
The mobile-first comedy series was launched on 24 September 2026 in New Delhi to pivot towards entertainment-led brand building.
The fictional series is set inside an EVERQ dermatology clinic and features a recurring cast including a dermatologist, a receptionist, a Gen Z intern, and a cleaning lady.
The episodes address relatable Indian skincare behaviors, home remedies, social media hacks, internet culture, and common misconceptions.
Notable episode titles include 'Don't put skin in the game', 'Mummy alert', 'The AI-dentity crisis', and 'Acne ki supari'.
The platform aims to move consumers away from traditional product-led advertising by participating in existing cultural conversations about skin health.

The beauty sector has expanded far past conventional retail aisles and standard commercial spaces.
Consumers now find, evaluate, and argue about beauty topics using social media videos, artificial intelligence, online search engines, and household suggestions.

EVERQ combines artificial intelligence-driven skin assessments with virtual dermatologist consultations and customized treatment routines.
The parent company, Puresta, structures its ecosystem around three stages: understanding skin concerns, clinical treatment, and maintenance.
The platform offers targeted product kits addressing acne, pigmentation, hydration, and general maintenance.
Products include daily gentle cleansers, acne and oil control serums, vitamin C glow serums, and sun protection gels.
The service is built specifically for Indian and melanin-rich skin types dealing with sensitivity and post-inflammatory marks.
Consumers can access assisted consultation booking and secure product delivery through the official digital platform.