Milestone · Healthcare & Life Sciences

Elements Wellness hits ₹1,264 crore revenue in FY26

By Startup Enthusiast · 3 August 2026

What they do

Elements Wellness sells over 110 Ayurvedic products across personal care, healthcare, food and beverages

The brand, part of IndiaShoppe, reported a top line of ₹1,264 crore in FY26 and serves 14 million customers

It uses traditional advertising, not digital marketing, and accounts for 40% of IndiaShoppe's business

Elements Wellness is a wellness brand founded by Rajesh Chandan under his company IndiaShoppe.
The brand was launched in 2013 in partnership with Viresh Mehta.
Rajesh Chandan brought in K.K.Rajesh (former Dabur executive director) and Dr. D.B.A. Narayana (former Dabur research foundation director) as key consultants.
Elements Wellness reported a top line of ₹1,264 crore in FY26.
The brand serves 14 million customers through a network of 5 lakh+ wellness experts across India.
It accounts for 40% of IndiaShoppe's overall business mix.
Elements Wellness uses traditional advertising methods, not digital marketing, to reach consumers.

Rajesh Chandan turned to Ayurveda after a health scare in the early 2010s when allopathy failed.
He recovered after two years, which inspired him to create the wellness brand.
Chandan believes selling wellness requires a direct connection with the end user, not performance marketing.

Elements Wellness offers over 110 products across personal care, healthcare, food and beverages.
Products are developed as AYUSH-certified Ayurvedic formulations.
Manufacturing facilities also produce for Dabur and Colgate.
The brand has a specialised R&D panel of 8–10 scientists and consultants alongside Narayana and Rajesh.
It reaches consumers through a network of 5 lakh+ wellness experts across India.
The brand uses traditional advertising methods, not digital marketing.