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EaseMyTrip's CMO Manmeet Ahluwalia focuses on emotional marketing and personalization

By Startup Enthusiast · 6 January 2026

What they do

EaseMyTrip is a travel booking platform that allows users to book flights, hotels, holidays, bus, and train tickets

Manmeet Ahluwalia, as Chief Marketing Officer, emphasizes emotional marketing and personalization in his strategies

He believes that modern marketing should focus on creating value through trust, relevance, and emotional connection with travelers

EaseMyTrip is a travel booking platform that allows users to book flights, hotels, holidays, bus, and train tickets.
Manmeet Ahluwalia, as Chief Marketing Officer, emphasizes emotional marketing and personalization in his strategies.
He believes that modern marketing should focus on creating value through trust, relevance, and emotional connection with travelers.
Ahluwalia's approach to marketing is rooted in understanding the emotional and aspirational aspects of travel.
He focuses on creating campaigns that resonate with travelers on a personal level, using AI and data insights to personalize experiences.

Ahluwalia's marketing philosophy is centered on the belief that travel is not transactional and marketing in this space cannot afford to be either.
He emphasizes the importance of listening to consumers and staying open to change in an industry defined by constant evolution.
Ahluwalia believes that meaningful marketing is about creating value through trust, relevance, and emotional connection.

EaseMyTrip is a travel booking platform that allows users to book flights, hotels, holidays, bus, and train tickets.
The platform offers a range of services including flight bookings, hotel reservations, holiday packages, and transportation tickets.
EaseMyTrip provides a user-friendly interface for managing bookings, including editing flights and managing hotel reservations.
The platform also offers corporate travel programs, agent solutions, and loyalty programs for frequent travelers.
EaseMyTrip operates in multiple countries and supports various currencies and languages.