Acquisition · Commerce & Consumer Brands

Wipro Consumer Care acquires majority stake in Dermatouch

By Startup Enthusiast · 23 September 2026

Date: 23 September 2026
Company: Dermatouch
What it does: Science-backed pharmacy skincare brand
Kind: Acquisition
Amount: ₹387.5 Cr
Based in: Bengaluru
Sector: Commerce & Consumer Brands

What they do

Dermatouch offers science-backed pharmacy skincare solutions addressing concerns like pigmentation, acne, and sun protection through its online and offline…

What happened

Wipro Consumer Care acquired a 60 percent stake in the skincare brand at an enterprise value of 387.5 crore rupees

Why it matters

The acquisition marks Wipro's first entry into digital-first consumer brands as it looks to scale its presence in the premium skincare market

The details

Wipro Consumer Care & Lighting announced the acquisition of a 60% stake in skincare brand Dermatouch at an enterprise value of ₹387.5 Cr.
The remaining 40% stake will be acquired by the buyer over the next 3 years.
Founders Anish Nagpal and Amit Purswani alongside the current management team will continue running operations during this period.
This transaction marks the 18th global acquisition for Wipro Consumer Care and its third strategic purchase of the year.
The brand reported revenues of ₹131 Cr (~US$ 13.6 Mn) in FY 26, reflecting a 114% growth over the previous financial year.
Monthly product sales have grown from approximately 60,000 units two years ago to over 60,000 units every day.

The bigger picture

This transaction signifies the acquiring corporation's inaugural venture into internet-native labels while entering the lucrative domestic luxury cosmetics sector.

About the business

Dermatouch sells science-backed pharmacy skincare and hair care products formulated for Indian skin types.
The product lineup includes face washes, soaps, serums, creams, moisturisers, sunscreens, body lotions, and lip balms.
Products target specific concerns such as hyperpigmentation, dark spots, acne, tanning, and barrier repair using active ingredients.
Items are priced starting from ₹149, catering to budget-conscious consumers seeking dermatologist-recommended formulations.
Sales happen through the company's proprietary web shop, external e-commerce web stores, and a growing physical retail footprint.

What happens next

The founders and current management team will continue to run the business during a transitional multi-year period.
The parent company plans to combine the brand's innovation approach with its own distribution and R&D capabilities for global expansion.

The deal

Type: acquisition

Investors

Wipro Consumer Care & Lighting (buyer) — A global consumer goods company scaling personal care brands across international markets.

Founders

Anish Nagpal, Co-founder
Amit Purswani, Co-founder

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