Acquisition

Wipro Consumer Care buys 60% stake in Dermatouch

By Startup Enthusiast · 18 August 2026

What they do

Dermatouch makes face washes, soaps, serums and sunscreens for concerns like pigmentation and acne

Wipro Consumer Care & Lighting acquired a 60% stake at an enterprise value of ₹387.5 crore, with the rest to follow

This is Wipro's first acquisition of a digital-first brand and its 18th global acquisition

Wipro Consumer Care & Lighting acquired a 60% stake in Dermatouch.
The enterprise value of the deal is ₹387.5 crore.
Wipro paid ₹232.5 crore for the initial 60% stake.
The remaining 40% will be acquired over the next three years.
Founders Anish Nagpal and Amit Purswani will continue to run the business.
This is Wipro Consumer Care's 18th acquisition globally and its third in the past month.
It is also Wipro's first acquisition of a digital-first brand.
Wipro recently acquired Good Home and Eva brands from TTK Healthcare for ₹256 crore.

India's skincare market is about ₹30,000 crore, with per capita consumption 10 times lower than China.
Wipro Consumer Care's e-commerce sales are only 7-8% of overall sales, so Dermatouch adds online expertise.
Wipro is interested in acquiring a haircare brand, which is missing from its portfolio.
Wipro Consumer Care entered the food and snack market in FY23 and acquired Kerala RTC and Brahmin spice brands.

Dermatouch is an Ahmedabad-based, made-in-India, concern-based pharmacy skincare brand.
Its products include face washes, soaps, serums, creams, moisturisers and sunscreens.
It targets skin concerns such as pigmentation, acne, brightening and sun protection.
Dermatouch sells through its D2C platform, online marketplaces and offline retail.
Its monthly sales grew from ~60,000 products/month two years ago to >60,000 products/day currently.
Online sales account for 85-88% of its revenue, with the rest from offline channels.
Products start from ₹149 on its website.