Funding · Agriculture & Food Systems

DeHaat Honest Farms raises ₹35 crore pre-Series A

By Startup Enthusiast · 17 August 2026

What they do

DeHaat Honest Farms is a pesticide-free consumer food brand launched by agritech company DeHaat

It raised ₹35 crore in a pre-Series A round led by OTP Ventures, with participation from Sadev Capital and Maiuni Ventures

The funds will be used for geographic expansion, building awareness of pesticide-free produce, and new product development

DeHaat Honest Farms raised ₹35 crore in a pre-Series A round.
The round was led by OTP Ventures, with participation from Sadev Capital and Maiuni Ventures.
The company is a pesticide-free consumer food brand launched by the agritech company DeHaat.
Adarsh J Srivastava, co-founder of DeHaat, has been appointed as CEO to lead Honest Farms.
The funds will be used for geographic expansion, building awareness of pesticide-free produce, and new product development.
The company aims to grow its annual recurring revenue (ARR) to ₹200 crore in the next 12-18 months.
It also plans to expand its retail footprint to over 10,000 stores in the same period.

India's pesticide-free and clean-label consumer food segment is growing as consumers become more conscious about food safety and traceability.
The brand competes with Safe Harvest (acquired by Wingreens in 2026) and Farmizen.
DeHaat's existing network of over 13 million farmers gives Honest Farms a direct sourcing advantage.

DeHaat Honest Farms is a pesticide-free consumer food brand launched by the agritech company DeHaat.
It sources directly from DeHaat's network of over 13 million farmers.
The brand offers over 100 products across staples, superfoods, and everyday essentials.
Its products are available in over 3,000 retail stores across over 120 cities.
Products are also sold on quick-commerce, ecommerce, and modern trade platforms.
Each pack undergoes more than 230 quality checks and carries a pesticide-free certificate.

Use funds for geographic expansion, building awareness of pesticide-free produce, and new product development.
Grow ARR to ₹200 crore in the next 12-18 months.
Expand retail footprint to over 10,000 stores in the next 12-18 months.

Product: 100+ pesticide-free food products across staples, superfoods and everyday kitchen essentials with traceability
Customers: Health-conscious Indian consumers seeking verified pesticide-free and traceable food products
How it makes money: D2C and omnichannel food brand selling through retail stores, quick commerce, e-commerce and modern trade
What sets it apart: Direct sourcing from 13 million farmers through DeHaat network, undergoes 230+ quality checks, pesticide-free certification with full traceability