Funding · Financial Services

Definedge raises ₹22 crore in pre-Series A funding

By Startup Enthusiast · 22 September 2026

What they do

Definedge is a Pune-based brokerage and fintech firm offering trading, investing, research, and learning tools for retail traders and investors

The company raised ₹22 crore in a pre-Series A round, bringing its total funding to ₹30 crore with existing and new investors

Definedge's Momentify platform has crossed ₹1,000 crore in assets under management and aims to reach ₹5,000 crore in 24 months

Definedge, a Pune-based brokerage and fintech firm, raised ₹22 crore in a pre-Series A funding round.
The round brought the company's total funding to ₹30 crore, with existing investors Nitin Agarwal and D. Prasad returning, joined by new investors Anant Jain and Sachin Kasera.
The company was founded in 2021 by Prashant Shah and Rajesh Badiye.
Definedge operates over 14 platforms, including Opstra for options analytics, Zone for technical analysis, Algostra for no-code algorithmic trading, Momentify for rule-based investing, and Gurukul for education.
The funds will be used for infrastructure, low-latency execution, scaling Zone and Opstra, expanding Algostra, and advancing Momentify into a wealth creation platform.

Definedge's Momentify platform has crossed ₹1,000 crore in assets under management (AUM) in 15 months and aims to reach ₹5,000 crore in 24 months.
The company's user base has grown 125% in the last 14 months and 10 times over the last 36 months.
The firm is now testing paid acquisition, as it previously grew entirely through word of mouth.

Definedge provides trading, investing, research, and learning tools for retail traders and investors.
The company offers platforms like Opstra for options analytics, Zone for technical analysis, Algostra for no-code algorithmic trading, Momentify for rule-based investing, and Gurukul for education.
Definedge's Momentify platform has crossed ₹1,000 crore in AUM, which is client money on the platform, not company revenue.
The company's products include tools for building, tracking, and enhancing options strategies, technical analysis, and systematic investing.

Definedge plans to scale its technology, service, and operational infrastructure to support a larger customer base.
The company will focus on the adoption of AI platforms such as Momentify and Algostra.
Definedge aims to scale its Gurukul learning ecosystem for retail participants.

Nitin Agarwal (existing investor) — Existing investor who returned in this round.
D. Prasad (existing investor) — Existing investor who returned in this round.
Anant Jain (new investor) — New investor in this round.
Sachin Kasera (new investor) — New investor in this round.

Customers: Retail investors, derivatives traders, and technical market analysts.
How it makes money: Earns brokerage fees from trading activity and subscription fees for analytics software.
What sets it apart: Combines full-service brokerage with in-house technical and options analytics platforms alongside investor training.