Partnership · Financial Services
Definedge partners with Edelweiss to simplify investment decisions
By Startup Enthusiast ·
- Date
- Company
- Definedge
- What it does
- options trading platform
- Kind
- Partnership
- Based in
- Pune
- Founded
- 2015
- Sector
- Financial Services
What they do
Definedge is an options trading platform that provides noiseless charts and technical analysis tools for traders and investors
What happened
Definedge partnered with Edelweiss Wealth Management to allow its customers to use Definedge's TradePoint software for faster and simpler investment decisions
Why it matters
Edelweiss's Assets under Advice (AUA) grew from INR 90,100 Cr to INR 106,000 Cr between FY12 and FY19, showing strong growth in its wealth management business
The details
- Definedge Solutions, an options trading platform, partnered with Edelweiss Wealth Management to help its customers make investment decisions more easily.
- Edelweiss will allow its customers to use Definedge's flagship software, TradePoint, to transact and access traditional charting facilities and noiseless charts.
- This partnership aims to reduce delays and allow customers to place trades directly from the TradePoint charting platform.
- Edelweiss's Assets under Advice (AUA) grew from INR 90,100 Cr to INR 106,000 Cr between FY12 and FY19, showing strong growth in its wealth management business.
- Edelweiss has seen a 31% increase in its client base in Pune over the last two financial years.
The bigger picture
- The partnership aims to simplify the investment process for Edelweiss's customers by integrating Definedge's advanced charting and analysis tools into their platform.
- Edelweiss's growth in Assets under Advice (AUA) and client base indicates the effectiveness of its wealth management strategies and technology platforms.
- Definedge's TradePoint software is a leading platform for options trading and analysis in India, with over 2.3 million subscribers.
About the business
- Definedge is an options trading platform that provides noiseless charts and technical analysis tools for traders and investors.
- Its flagship product, TradePoint, is a feature-rich platform that allows users to build, track, and enhance options strategies.
- Definedge also offers OPSTRA, an options analytics platform that helps users find, analyze, and track options trading opportunities.
- The company has a web version of TradePoint, making its tools accessible to a wider audience.
- Definedge's tools are used by over 2.3 million subscribers, indicating strong market adoption.
The deal
- Type
- partnership
Founders
- Prashant Shah, Founder
About Definedge
- Customers
- Retail investors, derivatives traders, and technical market analysts.
- How it makes money
- Earns brokerage fees from trading activity and subscription fees for analytics software.
- What sets it apart
- Combines full-service brokerage with in-house technical and options analytics platforms alongside investor training.