Funding · Commerce & Consumer Brands
CURRYiT raises ₹1.5 crore from Mohit Yadav
By Startup Enthusiast ·
- Date
- Company
- CURRYiT
- What it does
- D2C clean-label convenience food brand
- Kind
- Funding
- Amount
- ₹1.5 crore
- Based in
- Delhi
- Founded
- 2022
What they do
CURRYiT sells instant wet masalas, ready-to-cook curries and biryani mixes
What happened
It secured ₹1.5 crore from Minimalist co-founder Mohit Yadav on Shark Tank India at a ₹45 crore valuation
Why it matters
The brand targets busy millennials and plans to expand internationally to the Middle East and US
The details
- CURRYiT secured ₹1.5 crore investment from Mohit Yadav, co-founder of Minimalist, on Shark Tank India.
- The deal valued the company at ₹45 crore.
- Founders Richa Sharma and Nischal Kandula are IIM Udaipur alumni and former YES Bank colleagues.
- The brand makes clean-label convenience food including instant wet masalas, ready-to-cook curries and biryani mixes.
- It offers over 40 SKUs such as ginger garlic paste and preservative-free soups.
- Products can cook any dish in 15 minutes and include flavours like dhaba-style Butter Masala and Hyderabadi Biryani paste.
- CURRYiT is FDA-approved, SPICE Board approved and ISO-certified, with a 12-month shelf life without preservatives.
The bigger picture
- The investment comes from a guest shark who built a successful D2C brand (Minimalist).
- CURRYiT competes with legacy FMCG players in the ready-to-cook space.
- The brand targets busy millennials and Tier II/III city consumers.
- It plans to expand internationally to the Middle East, Singapore, Hong Kong, Canada, UK, Germany and US by 2026.
About the business
- CURRYiT is a Delhi-based D2C food brand selling clean-label convenience food.
- Its product range includes instant wet masalas, ready-to-cook curries, biryani mixes and preservative-free soups.
- The brand offers over 40 SKUs including ginger garlic paste and dhaba-style Butter Masala.
- Products cook any dish in 15 minutes and have a 12-month shelf life without preservatives.
- It uses autoclave technology and multi-layer vacuum-sealed packaging to preserve freshness.
- The manufacturing base is in Delhi, and the company is investing in automation and capacity.
- CURRYiT generated ₹1.15 crore revenue in FY24 and ₹5.8 crore in FY25, targeting ₹20 crore in FY26.
What happens next
- Expand product categories.
- Deepen quick commerce and D2C channels.
- International expansion to Middle East, Singapore, Hong Kong, Canada, UK, Germany and US by 2026.
- Evaluating entry into listed international markets via Amazon FBA.
The deal
- Type
- equity
Investors
- Mohit Yadav (lead) — Co-founder of Minimalist, guest shark on Shark Tank India.
Founders
- Richa Sharma, Co-founder
- Nischal Kandula, Co-founder
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