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Funding · Commerce & Consumer Brands

CURRYiT raises ₹1.5 crore from Mohit Yadav

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Date
Company
CURRYiT
What it does
D2C clean-label convenience food brand
Kind
Funding
Amount
₹1.5 crore
Based in
Delhi
Founded
2022
Sector
Commerce & Consumer Brands

What they do

CURRYiT sells instant wet masalas, ready-to-cook curries and biryani mixes

What happened

It secured ₹1.5 crore from Minimalist co-founder Mohit Yadav on Shark Tank India at a ₹45 crore valuation

Why it matters

The brand targets busy millennials and plans to expand internationally to the Middle East and US

The details

  • CURRYiT secured ₹1.5 crore investment from Mohit Yadav, co-founder of Minimalist, on Shark Tank India.
  • The deal valued the company at ₹45 crore.
  • Founders Richa Sharma and Nischal Kandula are IIM Udaipur alumni and former YES Bank colleagues.
  • The brand makes clean-label convenience food including instant wet masalas, ready-to-cook curries and biryani mixes.
  • It offers over 40 SKUs such as ginger garlic paste and preservative-free soups.
  • Products can cook any dish in 15 minutes and include flavours like dhaba-style Butter Masala and Hyderabadi Biryani paste.
  • CURRYiT is FDA-approved, SPICE Board approved and ISO-certified, with a 12-month shelf life without preservatives.

The bigger picture

  • The investment comes from a guest shark who built a successful D2C brand (Minimalist).
  • CURRYiT competes with legacy FMCG players in the ready-to-cook space.
  • The brand targets busy millennials and Tier II/III city consumers.
  • It plans to expand internationally to the Middle East, Singapore, Hong Kong, Canada, UK, Germany and US by 2026.

About the business

  • CURRYiT is a Delhi-based D2C food brand selling clean-label convenience food.
  • Its product range includes instant wet masalas, ready-to-cook curries, biryani mixes and preservative-free soups.
  • The brand offers over 40 SKUs including ginger garlic paste and dhaba-style Butter Masala.
  • Products cook any dish in 15 minutes and have a 12-month shelf life without preservatives.
  • It uses autoclave technology and multi-layer vacuum-sealed packaging to preserve freshness.
  • The manufacturing base is in Delhi, and the company is investing in automation and capacity.
  • CURRYiT generated ₹1.15 crore revenue in FY24 and ₹5.8 crore in FY25, targeting ₹20 crore in FY26.

What happens next

  • Expand product categories.
  • Deepen quick commerce and D2C channels.
  • International expansion to Middle East, Singapore, Hong Kong, Canada, UK, Germany and US by 2026.
  • Evaluating entry into listed international markets via Amazon FBA.

The deal

Type
equity

Investors

  • Mohit Yadav (lead) — Co-founder of Minimalist, guest shark on Shark Tank India.

Founders

  • Richa Sharma, Co-founder
  • Nischal Kandula, Co-founder

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