Launch · Commerce & Consumer Brands

Curefoods launches season 2 of Accelerator Programme

By Startup Enthusiast · 11 August 2022

What they do

Curefoods is a cloud kitchens operator that builds and scales multiple food brands across India

It launched its second season of the Accelerator Programme to support startups and brands in the food industry

The programme evaluates startups based on revenue, demand, and unit economics, with a focus on growth and development

Curefoods launched the second season of its Accelerator Programme to support food startups and entrepreneurs.
The programme provides selected brands with access to capital, network, and expertise in marketing and planning.
Gokul Kandhi, Chief Business Officer of Curefoods, said the season will focus on helping young brands leverage Curefoods' Research & Development, Distribution, and Central operations.
Startups must meet PMF criteria, including generating ₹1.5 to ₹3 crore in annual revenue, showing demand, and having strong unit economics.
The 10-day funding process includes a full audit of the startup's last 18 months' P&L and scaling funds based on future plans.

Curefoods uses a house-of-brands model, running multiple food brands from shared cloud kitchens.
The company focuses on category depth rather than breadth, with each brand targeting a specific occasion like health, biryani, or dessert.
Curefoods builds brands using data-driven decisions, including menu pricing and kitchen placement based on order-level data.
The accelerator programme aims to scale startups by giving them access to Curefoods' infrastructure and operations.

Curefoods operates cloud kitchens and builds multiple food brands across India.
It owns brands like Eatfit, Sharief Bhai, Olio Pizza, Arambam, Nomad Pizza, CakeZone, Frozen Bottle, and Krispy Kreme.
Each brand is built around a specific occasion, such as health, biryani, dessert, or celebration.
The company uses a shared kitchen infrastructure to reduce costs and improve unit economics.

Product: cloud kitchen firm
Customers: Consumers ordering prepared food through delivery and dining channels.
How it makes money: Sells branded food through its kitchen and delivery network.
What sets it apart: Portfolio across multiple popular food brands and formats.