Funding · Commerce & Consumer Brands

Cookie Cartel raises ₹80 lakh on Shark Tank India

By Startup Enthusiast · 5 March 2026

What they do

Cookie Cartel makes authentic New York–style chunky stuffed cookies with real French butter and couverture chocolate

It raised ₹80 lakh for 12% equity from sharks Anupam Mittal, Vineeta Singh and Kanika Tekriwal on Shark Tank India Season 5

The brand targets Gen Z and young professionals, using cloud kitchens and nitrogen-flushed packaging to extend shelf life

Cookie Cartel was featured on Shark Tank India Season 5.
The company raised ₹80 lakh for 12% equity from sharks Anupam Mittal, Vineeta Singh and Kanika Tekriwal.
Kanika Tekriwal was already a loyal customer and had ordered over 50 times before the pitch.
The brand makes authentic New York–style chunky stuffed cookies.
It uses 100% real French butter and couverture chocolate.
The cookies are packed in nitrogen-flushed packaging to stay fresh without preservatives.
This packaging innovation increased shelf life from 3 days to 10–15 days.

Premium cookies are still a niche category in India.
Consumer behaviour is shifting toward gourmet desserts.
The brand uses bold, Bollywood-style storytelling, unlike the pastel aesthetics of most dessert brands.

Cookie Cartel sells authentic New York–style chunky stuffed cookies.
Its target customers are Gen Z and young working professionals.
Ingredients include 100% real French butter and couverture chocolate.
The cookies are packed in nitrogen-flushed packaging to maintain freshness without preservatives.
This packaging extends shelf life from 3 days to 10–15 days.
The company operates primarily through cloud kitchens and plans to open select retail stores.
It plans to expand to all Tier-1 cities in India within the next year, starting with Bengaluru and Pune.
The long-term goal is global expansion after becoming the category leader in India.

Expand to all Tier-1 cities in India within the next year.
Enter Bengaluru and Pune next.
Open select retail stores in addition to cloud kitchens.
Long-term goal: global expansion after achieving category leadership in India.

Anupam Mittal (investor) — Shark on Shark Tank India Season 5.
Vineeta Singh (investor) — Shark on Shark Tank India Season 5.
Kanika Tekriwal (investor) — Shark on Shark Tank India Season 5; was already a loyal customer before the pitch.