Funding · Commerce & Consumer Brands

Comet raises ₹100 crore in Series B funding led by Verlinvest

By Startup Enthusiast · 2 September 2026

What they do

Comet is a Bengaluru-based direct-to-consumer sneaker brand known for limited-edition drops and in-house designs

The startup raised ₹100 crore in a Series B round led by global investment firm Verlinvest

The fresh capital will fund retail expansion, technology capabilities, and proprietary sole mould research and development

Sneaker brand Comet has raised ₹100 crore in a Series B funding round.
The round was led by global investment firm Verlinvest.
Existing investors Elevation Capital and Nexus Venture Partners also participated and increased their stake.
Angel investors including Abhiraj Singh Bhal, Ajit Mohan, and Anand Ahuja joined the round.
The startup plans to use the funds to expand its physical retail presence across India.
Capital will also strengthen product development, technology, and research into proprietary sole moulds and tooling.
Comet aims to double its physical retail footprint from 10 company-owned stores to 20 stores by the end of FY27.

Verlinvest invested through its Early Growth strategy, which targets early growth-stage companies with investments of $5-20 million.
Comet has scaled rapidly, growing its revenue ninefold since its previous institutional fundraise.
The brand plans to double its footwear portfolio from four models to eight models by the end of next year.

Comet designs its sneakers in-house and manufactures them in India.
The brand offers footwear models such as Aeres, Astra, X Lows, and Aeon V2, with prices generally ranging around ₹4,299 to ₹5,299.
Products are sold online through its direct-to-consumer website and via a growing physical retail network of company-owned stores.
The company employs limited-edition product drops as a core marketing strategy, with popular styles often selling out within minutes.
Comet has built a strong community following, surpassing 500,000 followers on Instagram.

Double the number of company-owned retail stores from 10 to 20 by the end of FY27.
Double the product portfolio from four footwear models to eight models by the end of next year.
Launch a new footwear model designed specifically for women following significant capital expenditure on sole tooling.

Product: D2C sneaker brand
Customers: Indian consumers seeking premium, locally-designed sneakers and casual footwear
How it makes money: D2C e-commerce and retail store operations selling proprietary sneaker designs
What sets it apart: Proprietary sole tooling and manufacturing capabilities developed in-house with R&D investment