Funding · Commerce & Consumer Brands

Ajinkya Rahane invests in Chupps Footwear

By Startup Enthusiast · 22 April 2026

What they do

Chupps makes biodegradable sandals and sliders with comfort technology

Cricketer Ajinkya Rahane invested in its ongoing pre-Series B round as an equity investor and strategic advisor

Existing investors also participated; Rahane was a customer before investing

Cricketer Ajinkya Rahane invested in Chupps Footwear as an equity investor and strategic advisor.
The investment is part of Chupps' ongoing pre-Series B funding round.
The investment amount has not been disclosed.
Existing investors also participated in the round.
Rahane will advise on product development, especially recovery footwear and ERGO-Charge technology.
Chupps plans to use the funds for product innovation, offline retail expansion, and brand visibility.

Rahane was a customer of Chupps before deciding to invest.
Indian cricketers are increasingly becoming startup investors beyond just endorsements.
The Indian D2C market is projected to be a $300 billion opportunity by 2030.

Chupps is a D2C open footwear brand focused on comfort wear.
Its products include biodegradable sandals and sliders that decompose in 24 months using True Zero technology.
The footwear is cruelty-free, vegan, and sustainable.
It uses ERGO-Charge technology for comfort.
A new line of recovery-focused footwear is under development.
It sells through its own website, Myntra, Amazon, and offline retail stores.
It is expanding its offline presence in key urban markets.
It has a growing international presence in the UAE.
It has IPL partnerships with Gujarat Titans and Mumbai Indians.

Use funds for product innovation, offline retail expansion, and brand visibility.
Develop recovery-focused footwear with Rahane's advisory input.

Ajinkya Rahane (lead) — Cricketer, KKR captain, former India Test captain; also invests in Proxgy, CaneBOT, MeraKisan, Oatey, Hudle.