People · Commerce & Consumer Brands
Boldfit hires Siya Wadhawan as brand marketing head
By Startup Enthusiast ·
- Date
- Company
- Boldfit
- What it does
- Fitness and lifestyle brand
- Kind
- People
What they do
Siya Wadhawan previously worked at Bajaj Electricals on kitchen appliances during digital transformation
What happened
She spent four years at boAt building campaigns and shaping brand identity
Why it matters
Boldfit has partnered with tennis legend Sania Mirza
The details
- Boldfit has appointed Siya Wadhawan as its Head of Brand Marketing.
- She will lead the brand's marketing and communication strategy.
- Boldfit is associated with tennis legend Sania Mirza as a partnership.
The bigger picture
- Siya Wadhawan previously worked at boAt for four years, building campaigns and shaping brand identity.
- She also worked at Bajaj Electricals on the kitchen appliances category during digital transformation.
- At boAt, she strengthened Aman Gupta's digital presence and led founder-led storytelling.
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