Blue Tea projects Rs 65 Cr sales in FY26 with 46% revenue growth

The details

• Blue Tea, a bootstrapped herbal wellness brand, recorded a 46% year-on-year growth in operating revenue to Rs 37 crore in FY25.
• The company remained profitable during the year, with a 75% increase in net profit from its India business.
• India contributed nearly 80% of total revenue, while international markets made up the remainder.
• The brand has a customer base of over 25 lakh consumers, indicating strong brand recall and repeat consumption in the herbal wellness category.
• Blue Tea is expanding beyond metro cities, with nearly 59% of domestic sales now coming from non-metro and non-tier I markets.
• The company's own website contributed around 50% of India's revenue as of December 2025.
• Quick commerce platforms like Blinkit, Flipkart Minutes, Amazon Now, and Zepto saw a 20X surge in sales for Blue Tea over the last six months.
• India's sales have increased 20X over the last 36 months.
• Blue Tea operates in a $6 billion wellness beverage market, driven by rising demand for caffeine-free, plant-based, and functional drinks.
• The company follows a farm-to-cup sourcing model and works directly with over 600 farmers to ensure quality and supply chain transparency.

The bigger picture

• The company's growth is attributed to higher order frequency and deeper channel penetration, particularly through quick commerce platforms.
• Despite a minor decline in profit, Blue Tea expects the US market challenges to be resolved in FY26.
• The brand's expansion into non-metro and non-tier I markets indicates growing awareness and adoption of herbal wellness beverages in smaller cities.
• Blue Tea's profitability and distribution strength are key factors in its growth strategy, focusing on repeat consumption rather than discount-driven sales.

About the business

• Blue Tea is a direct-to-consumer (D2C) herbal wellness brand that sells plant-based, functional beverages.
• The company operates in the $6 billion wellness beverage market in India, focusing on caffeine-free and plant-based drinks.
• Blue Tea uses a farm-to-cup sourcing model, working directly with over 600 farmers to ensure quality and supply chain transparency.
• The brand's revenue is primarily generated through its own website and quick commerce platforms like Blinkit, Flipkart Minutes, Amazon Now, and Zepto.
• India contributes nearly 80% of Blue Tea's total revenue, with the remaining coming from international markets.
• The company has a customer base of over 25 lakh consumers, showing strong brand recall and repeat consumption.
• Blue Tea's sales have grown 20X over the last 36 months, with a significant portion of this growth coming from quick commerce platforms.
• The company aims to scale to Rs 350 crore in revenue over the next three years, with a focus on distribution expansion and repeat business.

What happens next

• Blue Tea aims to scale to Rs 350 crore in revenue over the next three years.
• The company plans to focus on quick commerce and distribution expansion to drive growth.
• It expects to resolve short-term headwinds in the US market in FY26.
• Blue Tea will continue to expand into non-metro and non-tier I markets to increase awareness and adoption of herbal wellness beverages.

The deal

Type

results

Founders

• Nitesh Singh, co-founder

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