Acquisition
Aditya Birla's TMRW buys Bewakoof majority
By Startup Enthusiast ·
- Date
- Company
- Bewakoof
- What it does
- Bought by Aditya Birla's TMRW
- Kind
- Acquisition
- Amount
- Rs 200 crore
- Based in
- Mumbai
- Founded
- 2012
What they do
TMRW, the digital fashion arm of the Aditya Birla group, took a controlling stake in Bewakoof for Rs 200 crore
What happened
The stake was put at around 70 to 80 per cent, announced on 1 December 2022
Why it matters
TMRW aims to grow the brand to over Rs 500 crore in revenue within two years
The details
- TMRW bought a majority stake in Bewakoof.
- Deal value was Rs 200 crore.
- Goal is Rs 500 crore plus in two years.
The deal
- Buyer
- TMRW
More on Bewakoof
- Bewakoof's FY26 revenue rises 40%, loss widens29 September 2026 · Results
- ABFRL lifts Bewakoof stake to 99%8 June 2026 · Stake sale
- Bewakoof founder Prabhkiran Singh to step down24 February 2026 · People
- Bewakoof narrows FY25 loss by 29%31 October 2025 · Results · Rs 73.2 crore
- Bewakoof opens first store in Pune16 January 2025 · Launch
- Bewakoof teams with Google Cloud on AI fashion14 June 2024 · Partnership
- Bewakoof loss halves in FY2313 January 2024 · Results · Rs 12.7 crore
- Bewakoof revenue grows 26% in FY2219 April 2023 · Results · Rs 160 crore