Results · Commerce & Consumer Brands
BECO hits ₹12 Cr revenue with expansion plans
By Startup Enthusiast ·
- Date
- Company
- Beco
- What it does
- Lab-grown diamond jewellery brand
- Kind
- Results
- Founded
- 2021
What they do
BECO sells lab-grown diamond jewellery through flagship stores and digital channels
What happened
The company reported ₹12 Cr year-to-date revenue for FY26 with a ₹20 Cr annual target
Why it matters
Founders plan to expand into three new cities and launch export channels by FY28
The details
- BECO is a lab-grown diamond jewellery brand founded in 2021.
- The company achieved ₹9.77 Cr revenue in FY25 showing 66% YoY growth.
- Year-to-date revenue for FY26 reached ₹12 Cr against a full-year target of ₹20 Cr.
- Sales distribution includes 70% from flagship stores and 25% from digital channels.
- The business operates flagship stores in Bengaluru and Vijayawada.
- Founders aim to reach ₹100 Cr annual recurring revenue within the following year.
- Expansion plans include entering three new cities and launching redesigned online experiences.
- The company targets presence in 30 South India cities and export channels by FY28.
The bigger picture
- The LGD jewellery market is estimated at $395.2 Mn in 2025.
- The sector is projected to grow to $1.6 Bn by 2035.
- This represents a 14.8% CAGR indicating strong market potential.
- BECO maintains a bootstrapped and profitable status without external funding.
About the business
- BECO positions itself as a value-luxury brand with ethical appeal.
- Raw materials are sourced from Surat for manufacturing.
- Production is distributed across Mumbai, Bengaluru, and Coimbatore.
- The company uses data-driven inventory planning for operations.
- Real-time sales tracking helps refine design and quality benchmarks.
- Partnerships with master karigars enable exclusive bespoke designs.
- Buyback and exchange policies support customer retention strategies.
- Content marketing via YouTube and Instagram educates consumers on LGDs.
What happens next
- Expand into three new cities for physical retail presence.
- Launch a redesigned online experience with ecommerce-exclusive collections.
- Establish export channels to reach international markets.
- Target ₹100 Cr annual recurring revenue in the near term.
Founders
- Sanjana Tripuramallu, Founder
More on Beco
Same day
- CraftifAI raises $3M seed round17 February 2026 · Funding · $3M
- Tomorrow Capital emphasizes operating depth and financial discipline in its investment approach17 February 2026 · Analysis
- Fibe reports Rs 1,228 crore revenue in FY2517 February 2026 · Results
- Razorpay partners with NPCI and Replit for agentic payments17 February 2026 · Partnership
- Artociti raises first institutional funding from Namita Thapar and Vineeta Singh17 February 2026 · Funding · ₹1 crore
- Promoter entity sells shares worth ₹44.8 crore17 February 2026 · Stake sale · ₹44.8 Cr