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Unicorn · Professional & Local Services

Astrotalk hits $1 billion valuation via ESOP buyback

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Date
Company
AstroTalk
What it does
Online astrology marketplace
Kind
Unicorn
Based in
Noida
Founded
2017
Sector
Professional & Local Services

What they do

Astrotalk runs an online marketplace connecting users with astrologers for horoscope readings and consultations

What happened

It completed an ESOP buyback for over 100 employees, valuing the company at $1 billion (about Rs 9,500 crore)

Why it matters

The buyback was funded from company profits, and the valuation jumped nearly fourfold from June 2024

The details

  • Astrotalk completed an ESOP buyback (employee stock option plan buyback, where the company buys back shares from employees) involving more than 100 employees.
  • The buyback valued the company at $1 billion (approximately Rs 9,500 crore), making it a unicorn (a startup valued at over $1 billion).
  • The total value of the buyback was not disclosed.
  • The buyback was funded from company profits, not from fresh external capital.
  • The company's valuation increased nearly fourfold from its previous valuation of about $300 million (Rs 2,400 crore) in June 2024.
  • Astrotalk is the eighth Indian startup to reach unicorn status in 2026, following Juspay, Neysa, KreditBee, Skyroot Aerospace, Square Yards, Sarvam AI, and Emergent.

The bigger picture

  • The valuation jump from $300 million to $1 billion in just over two years shows strong growth in the astrology-tech space.
  • Funding the buyback from profits rather than external capital signals financial self-sufficiency.
  • Astrotalk's revenue from operations more than doubled from Rs 651 crore in FY24 to Rs 1,176 crore in FY25.
  • Profit before tax also rose from Rs 127 crore to Rs 285 crore in the same period.

About the business

  • Astrotalk is an online marketplace that connects users with astrologers for horoscope readings, birth-chart analysis, tarot, numerology, and Vastu consultations.
  • It expanded into spiritual products and e-commerce through Astrotalk Store, which sells gemstones, rudrakshas, bracelets, and other spiritual items.
  • Astrotalk Store generated more than Rs 140 crore in revenue in 2025 and processed 1.6 million orders.
  • The store's daily GMV (gross merchandise value, the total value of goods sold) run rate is about Rs 1 crore.
  • The company launched a standalone gemstone platform with lab certification, astrology consultations, and a replacement policy.
  • Its annualised revenue run rate crossed Rs 2,500 crore.
  • The company is headquartered in Noida.

What happens next

  • Plans to invest in technology, talent, and international expansion.

The deal

Type
ESOP buyback

Investors

  • Left Lane Capital (existing) — Invested $20 million in February 2024 and $14 million in June 2024.
  • Elev8 Venture Partners (existing) — Led the June 2024 round, with Left Lane Capital participating.

Founders

  • Puneet Gupta, co-founder and CEO
  • Anmol Jain, co-founder

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