Funding · Commerce & Consumer Brands

Alaya By Stage3 raises seed round from LC Nueva AIF

By Startup Enthusiast · 22 April 2026

What they do

Alaya By Stage3 sells modern Indian ethnic wear through its website, Nykaa Fashion and Amazon

It raised an undisclosed seed round led by LC Nueva AIF, with a Delhi-based HNI participating

The company is on track to reach Rs 20 crore ARR and plans a larger institutional round later this year

Alaya By Stage3 raised an undisclosed seed round.
The round was led by LC Nueva AIF, with a Delhi-based HNI participating.
Brightbridge Advisors acted as the investment banker for the deal.
The company plans to use the funds to expand operational capacity, strengthen supply chain, and deepen AI integration ahead of festive demand.
It is on track to reach an ARR of Rs 20 crore.
The company aims to achieve an ARR of Rs 50 crore within two years.
Alaya By Stage3 plans to raise a larger institutional round later this year.

The Indian ethnic wear market benefits from rising discretionary spending, social media trends, and renewed interest in cultural apparel.
The segment has a large presence of unorganized players and established brands.
Key challenges include demand seasonality and the need for continuous design innovation.

Alaya By Stage3 is a modern Indian ethnic wear brand operating under Cosmo Brands Private Limited.
It positions itself as a bridge between premium designer wear and unorganized low-quality alternatives, offering design-led products at accessible prices.
Sales channels include its own website, Nykaa Fashion, and Amazon.
The company serves customers in five international markets.
It has extended its product line with Alaya Kids, a children's ethnic wear range.
The company integrates AI across design, merchandising, marketing, and supply chain.
Revenue has grown more than five times in two years.

Product: Design-led ethnic wear, apparel, and accessories including kids collection
Customers: Style-conscious consumers seeking premium ethnic fashion at affordable prices
How it makes money: Direct-to-consumer model through owned website and marketplace partnerships
What sets it apart: AI-integrated supply chain bridges gap between premium design and accessible pricing
Operations: International expansion across five markets with marketplace presence