People · Consumer Internet & Media
Aer Media co-founder Vinay Anand exits company
By Startup Enthusiast ·
- Date
- Company
- Aer Media
- What it does
- Influencer marketing and talent management
- Kind
- People
- Founded
- 2016
What they do
Aer Media provides influencer marketing services, talent management, and content production for various consumer brands
What happened
Co-founder Vinay Anand has officially departed the company after a decade-long tenure to pursue other interests
Why it matters
The exit marks a leadership change for the agency, which was established in 2016 during the early stages of India's influencer marketing industry
The details
- Co-founder Vinay Anand has stepped down from his role at Aer Media after ten years.
- He helped establish the company in 2016 when the influencer marketing sector in India was still developing.
- Anand stated he is leaving the firm to pursue other personal and professional interests.
- CEO and founder Atin Sharma thanked Anand for his decade of partnership and contributions to the company.
- Co-founder Pooja Sharma also acknowledged the joint effort in building the business over the last ten years.
The bigger picture
- The company has grown significantly since its inception, claiming to have worked on over 2,500 campaigns.
- The agency operates within the expanding creator economy in India, which connects brands with digital influencers.
- Aer Media has received industry recognition, including being named an Influencer Marketing Agency of the Year.
About the business
- Aer Media is a full-service agency that connects brands with influencers to reach target audiences.
- The company provides custom solutions for executing influencer marketing strategies at scale.
- It offers production services for digital content, including films, stop-motion, and time-lapse videos.
- The firm utilizes a brand-piloted approach to acquire product reviews and encourage word-of-mouth marketing.
- It maintains a network of over 15,000 influencers and has worked with more than 40 brands.
Founders
- Vinay Anand, Outgoing Co-founder
- Atin Sharma, Founder and CEO
- Pooja Doshi-Sharma, Co-founder
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