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Aer Media co-founder Vinay Anand exits company

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Date
Company
Aer Media
What it does
Influencer marketing and talent management
Kind
People
Founded
2016
Sector
Consumer Internet & Media

What they do

Aer Media provides influencer marketing services, talent management, and content production for various consumer brands

What happened

Co-founder Vinay Anand has officially departed the company after a decade-long tenure to pursue other interests

Why it matters

The exit marks a leadership change for the agency, which was established in 2016 during the early stages of India's influencer marketing industry

The details

  • Co-founder Vinay Anand has stepped down from his role at Aer Media after ten years.
  • He helped establish the company in 2016 when the influencer marketing sector in India was still developing.
  • Anand stated he is leaving the firm to pursue other personal and professional interests.
  • CEO and founder Atin Sharma thanked Anand for his decade of partnership and contributions to the company.
  • Co-founder Pooja Sharma also acknowledged the joint effort in building the business over the last ten years.

The bigger picture

  • The company has grown significantly since its inception, claiming to have worked on over 2,500 campaigns.
  • The agency operates within the expanding creator economy in India, which connects brands with digital influencers.
  • Aer Media has received industry recognition, including being named an Influencer Marketing Agency of the Year.

About the business

  • Aer Media is a full-service agency that connects brands with influencers to reach target audiences.
  • The company provides custom solutions for executing influencer marketing strategies at scale.
  • It offers production services for digital content, including films, stop-motion, and time-lapse videos.
  • The firm utilizes a brand-piloted approach to acquire product reviews and encourage word-of-mouth marketing.
  • It maintains a network of over 15,000 influencers and has worked with more than 40 brands.

Founders

  • Vinay Anand, Outgoing Co-founder
  • Atin Sharma, Founder and CEO
  • Pooja Doshi-Sharma, Co-founder

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