Funding · Commerce & Consumer Brands

3 Sisters Drinks raises ₹2.51 crore from independent investors

By Startup Enthusiast · 24 February 2026

What they do

3 Sisters Drinks makes non-alcoholic beers and sodas under Adhar Beverages

It raised ₹2.51 crore from independent investors, with 10% from friends and family and 2% from a Dubai-based strategic investor

The company appeared on Shark Tank India but did not get funding on the show

3 Sisters Drinks appeared on Shark Tank India Season 5, arriving in an auto rickshaw, but did not receive funding on the show.
The company recently raised ₹2.51 crore from independent investors.
It diluted 12% equity: 10% from friends and family and 2% from a Dubai-based strategic investor.
Revenue for the last financial year was approximately ₹11.9 crore.
Expected revenue for the current year is approximately ₹26 crore, and the company remains profitable.
The funding will support capacity expansion, wider distribution, and operational improvements at the plant.

Founders identified a gap in the Indian market: limited options like cola or energy drinks, and demand for social drinking without alcohol, especially among Gen Z and millennials.
Biggest challenges include building a distribution network, reaching the right outlets, and educating the market about the concept.
The founders describe their approach as steady rather than aggressive, focusing on production efficiency, margins, and building demand market by market.

3 Sisters Drinks operates under Adhar Beverages Private Limited, founded in 2021.
It has a dual approach: builds and sells its own beverage brands, and does contract manufacturing for other companies.
It started with three flavors in the non-alcoholic beer category; the brand name 3 Sisters is derived from those three flavors.
It has expanded into multiple categories and SKUs over time.
Product range includes non-alcoholic beer flavors Cranberry and Kiwi Mint, and Indie Soda Classic Shikanji.
The company has a presence across several Indian states and exports to multiple international markets.
Repeat orders, both domestic and overseas, supported expansion.

The recent funding will support capacity expansion, wider distribution, and operational improvements at the plant.