ServiceNow
Software company investing in partners and AI startups
ServiceNow took part in 2 disclosed rounds in Indian startups in 2026 (1 as lead), most often Growth rounds in AI & Deep Tech; its latest was Uniphore on 11 August 2026.
About ServiceNow
ServiceNow is a US enterprise software company. Its Ecosystem Ventures programme puts money into firms that build on its platform. Two India deals were found: ANSR in 2023 and inMorphis in 2024. Its wider venture arm backs AI-first startups worldwide.
Investment thesis
- Back partners and startups that extend the ServiceNow platform
- India deals tied to talent and capability centres
Stages
Sectors
Deals in 2026
| Date | Company | Round | Amount | Role | Co-investors | Story |
|---|---|---|---|---|---|---|
| 11 August 2026 | UN Uniphore | late | $100M | Participant | Sapphire Ventures, March Capital, Nvidia (India startup investments) | Story |
| 23 July 2026 | BUBusinessNext | series-c | $40M | Lead | Story |
Stage and sector mix
Disclosed rounds ServiceNow took part in, by stage and by sector.
| Stage | 2026 | 2025 |
|---|---|---|
| Growth | 1 | 0 |
| Other | 1 | 0 |
| Sector | 2026 | 2025 |
|---|---|---|
| AI & Deep Tech | 1 | 0 |
| Financial Services | 1 | 0 |
Frequent co-investors
| Investor | Rounds together |
|---|---|
| March Capital | 1 |
| Nvidia (India startup investments) | 1 |
| Sapphire Ventures | 1 |
Best bets in India
Indian portfolio
- ANANSRSaaS · 2023Builds global capability centres
- BUBusinessNextFinancial Services · in at Other · 2026 · Led
- INinMorphisSaaS · 2024ServiceNow partner; Capital Square Partners led
- UNUniphoreAI & Deep Tech · in at Growth · 2026
India-based companies only. Linked names have a StopDown page; the rest link up on their own as soon as we cover them.
ServiceNow in the news
- UNUniphore · Funding · 11 August 2026 · $100MUniphore raises $100 million in fundingUniphore builds a conversational AI platform for customer service automation
- BUBusinessNext · Funding · 23 July 2026 · $40MBusinessNext raises $40 million in Series C funding at $700 million valuationBusinessNext is an AI-led banking software company providing autonomous banking platforms for financial institutions
Questions about ServiceNow
How many investments did ServiceNow make in India in 2026?
StopDown has recorded 2 disclosed rounds in Indian startups with ServiceNow in 2026 so far, 1 of them as lead. The latest was Uniphore on 11 August 2026 ($100M).
Which sectors does ServiceNow invest in?
In the 2025 and 2026 rounds StopDown recorded, ServiceNow invested most often in AI & Deep Tech (1 round) and Financial Services (1 round). Its stated focus: SaaS and AI & deep tech.
Does ServiceNow lead rounds?
Yes. StopDown's records name ServiceNow as lead or co-lead in 1 of the 2 rounds it took part in during 2025 and 2026, 1 of them in 2026.
Sources: newsroom.servicenow.com · deccanchronicle.com · checked 2026-10-18